White Papers

Authored by John Miglautsch of Miglautsch Marketing and Morgan DiGiorgio of DirectMail2.0
Challenge conventional marketing wisdom by exploring how real market behavior—decisions and dollars—reveals more than focus groups or surveys ever could. Drawing on decades of experience, this research uncovers why the most successful direct marketers rely on rigorous experimental design to achieve predictive, profit-driven outcomes. Learn the difference between casual “let’s try this” testing and true predictive experimentation that delivers measurable financial impact.

Discover how marketers are transforming traditional mail into a high-tech marketing powerhouse. With $37.3 billion invested and 81% of brands doubling down, this isn’t your old-school direct mail anymore. AI, personalization, and digital integration are rewriting the rules of customer engagement. Want to know the future of marketing? Get the full report and unlock the strategies top brands are using to turn print into profit.

Digital media has radically changed the way marketers interact with consumers and strengthened the results delivered by printed direct mail. This NAPCO Research Study reveals next level technology innovation on channel integration, tracking, attribution, effectiveness in delivering results, and opportunities for print providers.

At DirectMail2.0, we have years of omnichannel experience. In fact, you could say we’ve perfected the omnichannel formula. It’s our mission to make direct mail the most effective form of advertising by integrating it with cutting-edge digital marketing technology. Download our latest white paper to learn a 4-step omnichannel strategy that can help you today, regardless of where your business might be in its marketing cycle.