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ROI Calculator

DirectMail2.0 will lift the response on your mail campaigns and boost ROI. Use our ROI Calculator tool to determine your increase in ROI, plus estimate costs and conversion metrics. You can also calculate the lifetime value of a customer.

Direct Mail Campaign Postcard
Campaign Printing/Mailing/Postage
Mailing Quantity
Campaign Print Costs
$
Campaign Postage Costs
$
Campaign Print/Mailing Total
$
DM2.0 ROI
Direct Mail Campaign
Example Postcard Mailing - With DM2.0
Campaign Printing/Mailing/DM2.0/Postage
Mailing Quantity
Campaign Print Costs
$
DM2.0 Costs (Price Per Piece Mailed)
$
DM2.0 Cost Total
$
Campaign Postage Costs
$
Campaign Print/Mailing/DM2.0/Postage Total
$

Direct Mail Response & Conversion Metrics
Est. Response Rate
%
Est. Responses
Est. Conversion Rate
%
Est. Conversions
Direct Mail Response & Conversion Metrics- With DM2.0
Est. Response Rate
%
Est. Responses
Est. Conversion Rate
%
Est. Conversions

Revenue Metrics
Average Order Size
$
Est. Revenue from Campaign Conversions
$
Est. Annual Purchase Frequency
Est. 12 Month Revenue
$
Est. Campaign ROI
%
Revenue Metrics - with DM20
Average Order Size
$
Est. Revenue from Campaign Conversions
$
Est. Annual Purchase Frequency
Est. 12 Month Revenue
$
Est. DM2.0 ROI
%

Postage
$
Estimated Postage
$
Increase in current DM response rates
%
Increase in estimated campaign conversions
%
Increase in estimated 12 month campaign revenue
$
Increase in campaign costs
$
Increase in ROI
%

LEADMatch
Mailing Quantity
Campaign Printing Costs
$
Campaign Postage Costs
$
Campaign Print/Mailing Total
$
LEADMatch Response & Conversion Metrics
Estimated Response Rate
%
Estimated Responses
Estimated Conversion Rate
%
Estimated Conversions
%

Revenue Metrics when Mailing a LEADMatch Direct Mail Campaign
Average Order Size
$
Estimated Revenue from Campaign Conversions
$
Est. Annual Purchase Frequency
Est. 12 Month Revenue
$
Est. Campaign ROI
%
Lifetime Value of a Customer
The average $ amount of a new client's first order
$
The average $ amount of client's reorder
$
How many times per year does the average client buy from you?
On average, how many years does a client continue doing business with you?
Lifetime Value of this Customer
$