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DirectMail2.0 will lift the response on your mail campaigns and boost ROI. Use our ROI Calculator tool to determine your increase in ROI, plus estimate costs and conversion metrics. You can also calculate the lifetime value of a customer.
| Direct Mail Campaign | Postcard |
|---|---|
| Campaign Printing/Mailing/Postage | |
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Mailing Quantity
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Campaign Print Costs
$
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Campaign Postage Costs
$
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Campaign Print/Mailing Total
$
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| DM2.0 ROI | |
|---|---|
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Direct Mail Campaign
Example Postcard Mailing - With DM2.0
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| Campaign Printing/Mailing/DM2.0/Postage | |
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Mailing Quantity
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Campaign Print Costs
$
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DM2.0 Costs (Price Per Piece Mailed)
$
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DM2.0 Cost Total
$
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Campaign Postage Costs
$
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Campaign Print/Mailing/DM2.0/Postage Total
$
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| Direct Mail Response & Conversion Metrics | |
|---|---|
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Est. Response Rate
%
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Est. Responses
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Est. Conversion Rate
%
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Est. Conversions
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| Direct Mail Response & Conversion Metrics- With DM2.0 | |
|---|---|
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Est. Response Rate
%
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Est. Responses
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Est. Conversion Rate
%
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Est. Conversions
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| Revenue Metrics | |
|---|---|
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Average Order Size
$
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Est. Revenue from Campaign Conversions
$
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Est. Annual Purchase Frequency
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Est. 12 Month Revenue
$
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Est. Campaign ROI
%
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| Revenue Metrics - with DM20 | |
|---|---|
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Average Order Size
$
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Est. Revenue from Campaign Conversions
$
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Est. Annual Purchase Frequency
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Est. 12 Month Revenue
$
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Est. DM2.0 ROI
%
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Postage
$
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Estimated Postage
$
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Increase in current DM response rates
%
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Increase in estimated campaign conversions
%
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Increase in estimated 12 month campaign revenue
$
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Increase in campaign costs
$
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Increase in ROI
%
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| LEADMatch | |
|---|---|
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Mailing Quantity
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Campaign Printing Costs
$
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Campaign Postage Costs
$
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Campaign Print/Mailing Total
$
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| LEADMatch Response & Conversion Metrics | |
|---|---|
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Estimated Response Rate
%
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Estimated Responses
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Estimated Conversion Rate
%
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Estimated Conversions
%
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| Revenue Metrics when Mailing a LEADMatch Direct Mail Campaign | |
|---|---|
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Average Order Size
$
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Estimated Revenue from Campaign Conversions
$
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Est. Annual Purchase Frequency
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Est. 12 Month Revenue
$
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Est. Campaign ROI
%
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| Lifetime Value of a Customer | |
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The average $ amount of a new client's first order
$
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The average $ amount of client's reorder
$
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How many times per year does the average client buy from you?
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On average, how many years does a client continue doing business with you?
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Lifetime Value of this Customer
$
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