Partner Locator   Partner Login

Gambar

WIN THE ELECTION

by Raising Awareness
with our Omnichannel Enhanced
Direct Mail Campaigns called
DirectMail2.0 Political Power Up.

Watch this short video to learn how it works

Connecting a political mail campaign with digital channels in a streamlined, seamless way is called Political Power Up. This is not a replacement for digital marketing strategies. This is a MAIL CENTRIC product that utilizes digital platforms for maximum impact of direct mail campaigns. Learn more by scheduling a free demo today.





Gambar


Why have we seen an increased use of political mail in recent years? What percentage of voters trust political mail and what information do they want to see? How do you build an authentic connection with a postcard? Find these answers and learn more about integrating direct mail into political campaign strategies for maximum impact on our Political Blog page.




How do we get political campaigns seen by everyone, everywhere? With these 11 digital technologies. By turning one direct mail piece into 8-16 impressions with a voter, you can lift campaign results, raise awareness, and ultimately deliver the win.





Gambar

SocialMatch

Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.

Mail Tracking

Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.

Informed Delivery®

Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.

QR Codes

Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.

Call & Text Tracking

Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering messages via SMS from the same call/text tracking number.

Google District Targeting

Target people who are within your voting district through the Google Display Network. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.

Social District Targeting

Target people who are within your voting district on Facebook and Instagram. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.

Social Media Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

YouTube Ads

Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.

Demand Gen

Serve video and image ads across Google feed environments including Google Discover, YouTube, Shorts, and Gmail.

LEADMatch

Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.

TargetMatch

TargetMatch also available, which includes Addressable Geo!


Addressable Geo

Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.