DirectMail2.0 LLC Privacy Policy

Last Updated: June 18, 2026

Acceptance of Privacy Policy

Welcome to  DirectMail2.0, LLC (“DirectMail2.0” “we” or “us”)  and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so please read carefully.

By accessing or using https://www.directmail2.com/; https://www.whosmailingwhat.com/ and various related websites and services (collectively, the “DirectMail2.0 Services”),  you agree to be bound by this Privacy Policy and all of the terms incorporated herein by reference. By using the DirectMail2.0 Services and/or submitting or collecting any personal information via the DirectMail2.0 Services, you accept and expressly consent and agree to our practices surrounding the collection, use, and sharing of your personal information in accordance with this Privacy Policy. IF YOU DO NOT CONSENT AND AGREE WITH THE TERMS OF THIS PRIVACY POLICY, YOU CANNOT, AND WE DO NOT AUTHORIZE YOU TO, ACCESS, BROWSE, OR USE THE DIRECTMAIL2.0 SERVICES.

Our processing of personal information, such as your name, address, e-mail address, or telephone number, will be undertaken consistent with the requirements of applicable privacy laws.

Information We Collect

Personal Information We Collect Directly from You

We receive personal information as described to you at the point of collection, pursuant to your consent, and/or when you voluntarily provide us with personal information, including:

1. individual information (such as your e-mail address, location, and phone number);
2. company information (such as your company’s address); and
3. other identifying information that you voluntarily choose to provide to us, including without limitation unique identifiers such as passwords, and personal information in messages you send to us.

We may also collect additional information, which may be personal information, as otherwise described to you at the point of collection or pursuant to your consent.

Information We Automatically Collect When You Use Our Site

In order to access and use certain areas or features of the DirectMail2.0 Services, you consent to our collection and use of certain information about your use of the DirectMail2.0 Services through the use of tracking technologies or by other passive means, including when you receive, open, engage, forward, and/or click through the Services. Your consent to our access and use of this “passively collected” information includes, but is not limited to, the domain name of the website that allowed you to navigate to the DirectMail2.0 Services, search engines used, the internet protocol (IP) address used, the length of time spent on the DirectMail2.0 Services, the pages you looked at on the DirectMail2.0 Services, other webpages you visited before and after visiting the DirectMail2.0 Services, the type of device and/or internet browser you have, the frequency of your visits to the DirectMail2.0 Services, and other relevant statistics (collectively “Traffic Data”).

How We Collect Information

We collect information (including personal information and Traffic Data) when you use and interact with the DirectMail2.0 Services, and in some cases from third party sources. Such means of collection include:

When you access, use, or contact us through the DirectMail2.0 Services.

When you voluntarily provide information through the DirectMail2.0 Services.

If you use a location-enabled browser, we may receive information about your location and device.

Through Cookies, Web Beacons, analytics services, and other tracking technologies (collectively, “Tracking Tools”).

Tracking Tools, Behavioral Advertising, and Opt Out Options

Tracking Tools

We may use tools outlined below in order to provide the DirectMail2.0 Services, advertise to, and better understand users.

Cookies: “Cookies” are small computer files transferred to your device that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using the DirectMail2.0 Services. We use Cookies to: (i) improve and tailor the DirectMail2.0 Services, (ii) customize advertisements, (iii) measure performance, (iv) store authentication so re-entering credentials is not required, (v) customize user experiences, and for (vi) analytics and fraud prevention. For more information on Cookies, including how to control your Cookie settings and preferences, visit http://www.allaboutCookies.org. You can also manage Cookies in your web browser (for example, Edge, Explorer, Chrome, Safari). If you choose to change your settings, you may find that certain functions or features of the DirectMail2.0 Services will not work as intended. The following details the types of Cookies we use and why we use them:

Absolutely Necessary Cookies. These Cookies are essential to enable you to move around a website and use its features. Without these Cookies, services you have asked for, like adding items to an online order, cannot be provided.

Performance Cookies. These Cookies collect information about how you use the DirectMail2.0 Services. Information collected includes, the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These Cookies do not collect information that personally identifies you and only collect aggregated and anonymous information. Performance Cookies are used to improve the user-friendliness of a website and enhance your experience.

Functionality Cookies. These Cookies allow the DirectMail2.0 Services to remember choices you make (such as your username, language preference, or the area or region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts, and other customizable parts of the DirectMail2.0 Services. The information these Cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about the use of the DirectMail2.0 Services. The information collected by Web Beacons allows us to analyze how many people are using the DirectMail2.0 Services, using selected publishers’ websites, or opening emails, and for what purpose.

Web Service Analytics:  We may use third-party analytics services in connection with the DirectMail2.0 Services, including, for example, to register mouse clicks, mouse movements, scrolling activity and text typed into the DirectMail2.0 Services. We use the information collected from these services to help make the DirectMail2.0 Services easier to use and as otherwise set forth in Section 5 (How We Use Your Information). These analytics services generally do not collect personal information unless you voluntarily provide it.

Mobile Device Identifiers:  As with other Tracking Tools, mobile device identifiers help DirectMail2.0 learn more about our users’ demographics and Internet behaviors in order to personalize and improve the DirectMail2.0 Services. Mobile device identifiers are data stored on mobile devices that may track activities occurring on and through it, as well as the applications installed on it.  Mobile device identifiers enable collection of personal information (such as media access control, address, and location) and Traffic Data.

Behavioral Advertising

We may use a type of advertising commonly known as interest-based or online behavioral advertising.  This means that some of our partners use Tracking Tools to collect information about a user’s online activities to display DirectMail2.0 ads to the user based on the user’s interests (“Behavioral Advertising”). Our partners may include third-party advertisers and other third-party service providers, and such partners may collect information when you use the DirectMail2.0 Services, such as IP address, mobile device ID, operating system, and demographic information. These Tracking Tools help DirectMail2.0 learn more about our users’ demographics and Internet behaviors.

Options for Opting out of Cookies and Mobile Device Identifiers

If we process Cookies based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time by contacting us at privacy@dm20.com. Please note, if you exercise this right, you may have to provide your consent on a case-by-case basis to enable you to utilize some or all of the DirectMail2.0 Services.

You may be able to reject Cookies and/or mobile device identifiers by activating the appropriate setting on your browser or device. Although you are not required to accept DirectMail2.0’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the DirectMail2.0 Services.

You may opt out of receiving certain Cookies by visiting the Network Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) opt out page, or by installing the DAA’s AppChoices app (for iOS; for Android) on your mobile device. When you use these opt-out features, an “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your device, you may need to opt out again. For information about how to opt out of interest-based advertising on mobile devices, please visit https://thenai.org/opt-out/mobile-opt-out/. You will need to opt out of each browser and device for which you desire to apply these opt-out features.

Even after opting out of Behavioral Advertising, you may still see DirectMail2.0 advertisements that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean that DirectMail2.0 is no longer using Tracking Tools. DirectMail2.0 still may collect information about your use of the DirectMail2.0 Services even after you have opted out of Behavioral Advertising and may still serve advertisements to you via the DirectMail2.0 Services based on information it collects through the DirectMail2.0 Services.

This Privacy Policy does not cover the use of Cookies and other Tracking Tools by any third parties, and we are not responsible for the privacy practices of any third party. Please be aware that some third-party Cookies can continue to track your activities online even after you have left the DirectMail2.0 Services.

“Do Not Track” (DNT) and Universal Opt-Out Preference Signals

Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to web services that a visitor does not want to have their online activity and behavior tracked. If a web service operator elects to respond to a particular DNT signal, the web service operator may refrain from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many web service operators, including DirectMail2.0, do not proactively respond to DNT signals.  For more information about DNT signals, visit https://fpf.org/thank-you-for-visiting-allaboutdnt-com/.

New standards are being developed for a Universal Opt-Out Mechanism, such as the Global Privacy Control (GPC), which allow users with GPC-enabled browsers and devices to send a signal that will communicate the user’s request to opt-out of sales of their personal information and to opt-out of certain sharing of their personal information. The CPRA and other laws allow for the acceptance of Opt-Out Preference Signals such as the GPC, as an option for users to transmit an Opt-Out of selling/sharing personal information. If we detect and recognize such a signal from your device or browser, we will honor it.

Artificial Intelligence & Automated Decision-Making

We may employ artificial intelligence (AI) technologies (“AI Systems”) to enhance the performance and functionality of the DirectMail2.0 Services and/or support certain internal operations and customer facing services which includes tailoring your experience through automated processing based on your activity using the DirectMail2.0 Services. The AI Systems work by analyzing submitted campaign information to predict success for campaigns and creative attributes based upon predictive modeling on the data. The insights gathered allow us to improve our service offerings, improve efficiency and accuracy, provide personalized results, and enhance user satisfaction and service quality.

This notice explains how we use AI Systems, which training data we may use, and how you may request additional information or human review.  By using the DirectMail2.0 Services, you consent to the use of AI as described in this Privacy Policy. We encourage you to review your privacy settings regularly to ensure they continue to reflect your preferences.

We do not use your personal information for training any AI Systems.

We regularly monitor and update our use of AI Systems with personal information to ensure accuracy, fairness, and transparency. For more information on your rights and how we use AI, or if you have any concerns about automated decision-making processes, please contact us at privacy@DirectMail2.0.

Data Collection by AI Systems

Our AI Systems may collect data that you provide directly or indirectly through your interactions with the DirectMail2.0 Services. The data collected may include, but is not limited to:

Usage data, such as the pages you visit, the links you click on, and the campaign information you upload to our platform.

Device and connection information, including your IP address, browser type, language, and cookies that uniquely identify your browser or account.

Safeguards and Oversight

We are committed to using AI responsibly. To this end, we implement the following safeguards:

Compliance with privacy regulations, ensuring that data used by AI is processed lawfully, transparently, and securely.

How We Use Your Information

We do not engage in automated decision making. We may use information (including information that has been de-identified and/or aggregated) to better predict marketing outcomes for direct mail campaigns. Specifically, such use may include:

Providing you with the products, services, and information you request.

By providing your e-mail and/or phone number and checking a box, clicking the “complete” button, or some other affirmative act, you are consenting to receive e-mails and/or calls and text messages, including live, prerecorded, and/or automated calls and messages, to that email or phone number. After signing up, you may receive a confirmation e-mail or text message from DirectMail2.0 on your mobile number. This agreement is not entered into as a term or requirement of any purchase or promotion. Normal message and data rates may apply. Message frequency may vary. Neither we nor the participating carriers guarantee that messages will be delivered.  We may discontinue these programs at any time without notice.

How We Share Your Information

In certain circumstances, and in order to perform the DirectMail2.0 Services, we may share certain information as described in this section:

We do not sell your personal information to third parties. 

Collection and Use of Sensitive Information 

Payment information collected by our third party payment processors on our behalf.

We do not collect, use or disclose sensitive personal information for purposes other than those specified in the CCPA/CPRA.

Storage and Security of Information

Any information you send to us electronically, while using the DirectMail2.0 Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send us through any means is transmitted at your own risk.

SOC 2 Certification

We are SOC 2 certified. To maintain this status, we must pass annual audits, penetration and hacking test that show compliance with the current privacy and security standards required to handle and store PII and PHI. SOC 2 reports are available upon request by contacting us at privacy@dm20.com.

Your Choices

Information You Provide

You can choose whether or not to provide personal information through the DirectMail2.0 Services. We will not discriminate against you for exercising any of your rights relating to your personal information however we may not be able to provide you goods or services with out your full contact information and credit card for payment.

Individual Privacy Rights

If you are a California resident or a resident of another state that provides for individual privacy rights, you may have the following rights in relation to personal information we have collected about you, to the extent required by the applicable law and subject to verification:

Right to Know/Access: You have the right to request certain information about our collection and use of personal information about you as described below:

• The specific pieces of your personal information collected.
• The categories of your personal information collected.
• The categories of sources from whom your personal information is collected.
• The purpose for collecting your personal information.
• The categories of third parties with whom we have shared your personal information.
  • Right to Delete: You have the right to request that we delete certain personal information we have about you.
  • Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of your privacy rights.
  • Right to Correct: You have the right to request that we correct inaccurate personal information regarding the information you provide us.
  • Right to Restrict the Use of Sensitive Personal Information: You have the right to restrict the use of your sensitive personal information.
  • Right to Access Information on Automated Decision-Making: You have the right to access information collected through automated decision-making. Additionally, you can opt-out of our use of automated decision-making related to your personal information.

To make a request in relation to the above rights, please contact us using the information in Section 15 below. To fulfil your request, we will need to verify your identity. Only you or someone legally authorized to act on your behalf may make a request related to your personal information. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that you authorize them to act on your behalf.

How Long We Retain Your Information

We retain personal information about you for as long as necessary to provide you the DirectMail2.0 Services. In some cases, we retain personal information for longer, if doing so is necessary to comply with our legal obligations, or as otherwise permitted by applicable law. Afterwards, we retain some information in a de-identified and/or aggregated form but not in a way that would identify you personally. 

Information Provided on Behalf of Children and Others

The DirectMail2.0 Services are not intended for use by children. Individuals under the age of 18 may not use the DirectMail2.0 Services. DirectMail2.0 does not knowingly collect any information from children. If you are under 18, do not attempt to register for the DirectMail2.0 Services or send us any personal information. By accessing, using and/or submitting information through the DirectMail2.0 Services, you represent that you are not younger than 18 and that you have authority to do so. If you are a parent or legal guardian of a minor child, you may, in compliance with this Privacy Policy, use the DirectMail2.0 Services on behalf of such minor child. Information you provide through the DirectMail2.0 Services on behalf of a minor child will be treated as personal information as provided herein. If you use the DirectMail2.0 Services on behalf of another person, regardless of age, you represent and warrant that you have authority to do so.  

Third Party Web Services

The DirectMail2.0 Services may contain links or content from third party websites. A link or content from a third-party website does not mean we endorse that website, the accuracy of information presented, or the persons or entities associated with that website.   If you visit a third-party website, you are subject to the privacy policy of the applicable third party and  we are not responsible for the policies and/or practices of any third party.  We encourage you to ask questions before you disclose your information to others.

Updates and Changes to Privacy Policy

The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage.  Your continued use of the DirectMail2.0 Services after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the amended Privacy Policy.  We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE DIRECTMAIL2.0 SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES.

Contact Us

The data controller for the purposes of data protection laws is DirectMail2.0. If you have any questions about this Privacy Policy, please contact us via email at privacy@dm20.com or at:

Name Brad Kugler

Attn: DirectMail2.0, LLC.

Address 600 Cleveland St. #480, Clearwater, FL. 33755

Email: privacy@DirectMail2.0