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Check out our quarterly roundup of DirectMail2.0 newsletters! We bring you the latest updates and insights into our ever-evolving platform.
Subscribe to our newsletter to receive these updates right to your inbox every quarter. We hope you find them informative and inspiring!
During our MarketEdge conference, I shared the grand plan for what we are working on in terms of technology rollouts. This is really my favorite part of my role at DM2.0; coming up with effective features that we can add to our platform that will drive business and results for our partners. Whereas nothing is promised and no dates are given, it lets our partners know what to expect in the pipeline.
I’ll give some broad strokes here, but the major points are two-fold:
1) We want to continue to improve our infrastructure and backend for security, speed and integration. This means more API access to our data; easier automation on your side.
2) We want to add features that people ask for almost on the daily. We can only do so much with the given time and resources so I aim for the biggest bang for the buck.
This year we will be introducing our AI service that will give our partners REAL examples of things they can do to lift mailing results in terms of creative, targeting and timing. A few points of lift can mean thousands of dollars of ROI for your clients.
Also in the hopper are customizable Landing Pages to capture leads for your clients, and a vastly improved Mail Tracking platform.
There will be some additional big news soon that will surprise you all, I promise! Stay tuned for the biggest year yet for DM2.0!
— Brad Kugler, CEO/Co-Founder
We are thrilled to share some exciting updates that will improve your experience with our platform. Here are new features added:
Email Notifications Can Be Customized
Both the email image and the email text can now be customized in our recently released Email Notification add-on technology. Send up to two emails to the mail recipient (before delivery and after delivery), drawing attention to the mail piece. Direct the recipient to click on the image in the email and visit the website. This raises impressions and engagements to improve campaign results!
Dynamic PQRs to PURLS Released
Personalized QR codes linked to personalized landing pages offer a powerful tool for marketers to deliver targeted content, improve engagement,
and drive conversions while providing recipients with a personalized and relevant experience.
Synapse Award Winner!
We were honored to be chosen as a finalist at the Synapse Summit, Florida’s premier tech and innovation event, for the category of Growth Stage Company, which recognizes organizations that have demonstrated exceptional growth in the past 12 months in company size, user adoption, or revenue. Finalists were hand-selected by a panel of judges of CEOs, innovation leaders, and investors across the state.
Twelve finalists presented on the main stage at the Innovation Showcase, including Brad, before we discovered that we were the winner of our category! We’re proud to contribute to the world class tech community of Tampa Bay.
Our 6th MarketEdge conference was truly the best one yet. The Opal Sands Resort was a beautiful change of scenery and everyone had fun getting to know each other during the excursions and the welcome party.
Session days were packed with engaging presentations by experts and special guests from the printing and marketing industries. One of the favorite sessions was the Partner Panel where respected print leaders shared insights on how they use DM2.0 to grow their business and
stay ahead of their competition.
Thanks again to everyone who attended and we look forward to making the next one even better! Suggestions welcome!
Our Community Connect initiative encourages staff to engage in charitable acts of service. Recently we participated in our second Clearwater Beach Cleanup, this time with the Tampa Bay Suncoast PCC. It was a beautiful day to clean the beach together, while also meeting print professionals who value community involvement and giving back.
We donated to Camelot Community Care who helps children and families, and we attended their 50th anniversary “Friends of Camelot” dinner. We also donated to the Synapse Florida Innovation Community who brings together enterprise innovation leaders, startup entrepreneurs, investors, and resources to accelerate our state’s growth.
In a bid of farewell to an extraordinary year filled with triumphs and growth, DirectMail2.0 extends a warm congratulations to our valued partners
and clients for a remarkable journey in the world of direct mail technology.
The success of the past year has set the stage for an even more exciting and dynamic 2024, where flagship innovation is poised to ascend to new heights with the integration of enterprise-level technologies and cutting-edge AI advancements.
The demand for personalized and impactful direct mail solutions has only intensified, and DM2.0 has listened with the intention to exceed the expectations of diverse clientele. From elevating the creativity of campaigns to refining the precision of targeting, commitment to excellence has solidified a position as leaders in the industry.
“2023 proved to be an interesting year, as most are. Definitely noticed a tightening of the economy and pocket books. My thoughts are 2024 will bring
some new challenges, being it a big election year and the mood of the electorate.
New and exciting technology is accelerating, which can be a bright spot in our future if used to improve your business. So keep your head up, your
eye on the ball and shoulder to the wheel and let’s enjoy the ride together and make it the best year yet!”
— Brad Kugler, CEO/Co-Founder
We are thrilled to share some exciting updates and upcoming features that will improve your experience with our platform. Here are new features recently added to the platform:
TargetMatch Dashboard
Users can now access and analyze addressable geo results directly from their dashboard, featuring advanced analytics encompassing demographic
insights, zip-code-based performance metrics, and a comprehensive overview of offline and online conversions. Unlock the power of data-driven decisionmaking at your fingertips!
Discovery is now DEMAND GEN
Get ready to upgrade your Discovery ads to Demand Gen, a new AI-powered campaign designed to multiply creativity and drive demand. New Demand Gen features to drive performance beyond what you’ve come to expect from Discovery ads.
Large Mailing List Uploads
Overcome browser constraints with the new zip file mailing list upload feature that not only accelerates production but also minimizes errors. Seamless uploads of mailing lists of up to 10 million pieces without a hitch!
User Defined Fields
Integrate client data into the platform with the ability to add user-defined fields to the mailing list upload. Enhance mailing data output with the segmented and fully exportable custom fields
Integrate client data into the platform with the ability to add user-defined fields to the mailing list upload. Enhance mailing data output with the segmented and fully exportable custom fields.
1. Enterprise Mail Tracking – Redefine mail visibility! Provide robust tracking capabilities and advanced intermittent data, ensuring businesses have unprecedented insights into their mail delivery processes at an enterprise level scale.
2. Predictive Analytics – Leveraging years of accumulated data users can harness the power of a forecasted model tailored to their industry, facilitating strategic planning and informed decision-making through a creative and insightful predictive framework.
3. Personalized Landing Pages – Dynamically cater to each individual on your mailing list. Seamlessly integrated with personalized QR codes, this feature promises a tailored experience for every target, enhancing overall engagement and success.
We are dedicated to continually improving our platform to meet your evolving needs. Stay tuned for these exciting updates
We’re excited to announce the successful achievement of the SOC 2 Type 2 Certification, marking a significant milestone in the commitment to data
security.
This certification process validates our adherence to the highest industry standards for managing and protecting sensitive information. With SOC 2 Type 2 compliance, clients and partners can trust that their data is handled with the utmost security, ensuring confidentiality, integrity, and availability.
This accomplishment underscores our dedication to providing a secure environment for all and reiterates DM2.0 as a reliable partner in safeguarding
sensitive information.
Earlier this year, we introduced our community outreach initiative called DM2.0 Community Connect. This program encourages and supports our
employees’ participation in community service and volunteer programs. Plus, we’re fostering team cohesion by collectively engaging in charitable
activities together.
In October, we wrote and mailed dozens of letters to seniors for the Love for Elders program. In November, we visited the Metropolitan Ministries campus and volunteered in their kitchen, food pantry, and thrift store. This month, we’ve proudly served as a donation drop-off site for Toys for
Tots and committed to filling the box.
DM2.0 Community Connect plays a pivotal role in shaping our workplace culture by fostering a sense of purpose, unity, and shared values among our team members. Engaging in charitable acts of service through this program goes beyond traditional team-building activities, as it empowers employees to make a tangible, positive impact. By collectively participating in philanthropic endeavors, our team not only strengthens their bonds with one another but also develops a shared commitment to social responsibility.
Collaboration, compassion, and community engagement are integral to our identity, ultimately contributing to a positive and fulfilling work environment.
As the sun sets on a remarkable summer, we can proudly look back on a season of growth and innovation in the direct mail industry. This summer has been marked by a surge in demand for personalized and tangible marketing experiences, with businesses recognizing the enduring power of direct mail in our increasingly digital world.
However, the summer has been more than just an affirmation of the strength of direct mail. It has also been a season of transformation as we look ahead to the future. Rapid advancements in artificial intelligence have opened new doors for innovation, and we are excited to announce our foray into the tech space with the launch of DM20.ai.
DM20.ai represents a leap forward in how we approach direct mail. Leveraging the power of AI, we are set to revolutionize the way businesses create, distribute, and measure the impact of their direct mail campaigns. From predictive analytics that refine targeting to AI-generated creative content that resonates on a personal level, DM20.ai will elevate direct mail to an entirely new realm of effectiveness and efficiency.
Keep your eyes on this space as we share updates on this exciting journey toward a future where innovation and direct mail converge like never before.
We are thrilled to share some exciting updates and upcoming features that will improve your experience with our platform:
1. Email Integration: Seamlessly upload email addresses to inform the targeted audience about their incoming mail; furthermore, create additional
touchpoints with a subsequent follow-up email confirming the arrival.
2. Bulk Zip Uploads to LEADMatch Filter: Hone in your targeting capabilities by uploading a bulk list of zip codes directly.
3. Mass Job Creation Tool: Upload multiple jobs at once for multiple clients via API driven data or through other methods with our job creation tool, saving you valuable time and effort.
The following platform improvements are slated to release in the upcoming months:
1. Brand New TargetMatch Dashboard: Get ready for a completely redesigned dashboard that offers a userfriendly interface along with advanced reporting and conversion metrics.
2. Dynamic PQR to PURL: Utilize the power of personalized QR codes using unique landing pages for each one of the mailing recipients.
3. Enhanced Mail Tracking: Bringing enterprise level mail-tracking to the platform, providing intermittent scans and comprehensive data points, keeping the client informed at every step of the mail’s journey.
We are dedicated to continually improving our platform to meet your evolving needs. Stay tuned for these exciting updates
tMail2.0 is currently in the final stages of the SOC 2 Type 2 certification, a significant step towards providing the utmost data security.
This certification attests to our dedication to handling data with the highest level of protection, becoming well-equipped to serve even the most high- profile clients.
Our commitment to excellence remains unwavering as we approach the finish line of this rigorous certification process
We enjoy giving back to our community and want to do more! We’ve created an initiative called DM2.0 Community Connects where we help our local charities and organizations.
Last month we volunteered at our local beach cleanup! We suited up in vests and gloves to walk the streets and sands of sunny Clearwater Beach, collecting buckets of litter. The team who sweats together, succeeds together!
We encourage all companies to get their staff involved in connecting with the community and giving back.
We are excited to bring you the latest updates and insights into the ever-evolving DirectMail2.0 platform. We will cover recent and upcoming technological rollouts that will enhance our partnership, celebrate the outstanding achievements of our staff and partners, plus shine a spotlight on our community events.
Stay ahead of the curve as we explore the cutting-edge advancements that will shape the industry landscape and gain valuable knowledge to drive your business forward.
We hope you find this newsletter informative, inspiring, and engaging. Thank you for being an integral part of our partner network.
We are thrilled to share some exciting updates and upcoming features that will improve your experience with our platform. Here’s what’s been happening:
1. API Reporting Integration: Our Enterprise level partners can now seamlessly integrate API reporting into their workflows, enabling them to extract valuable insights from our dashboard and streamline data analysis.
2. Custom PQR Codes: You can now export a list of URL’s in our dashboard instead of the images to utilize your own PQR codes with our CSV format, allowing for effortless management of your inventory.
3. Digital List Matching via LEADMatch: Our latest feature allows you to see matches on digital only lists enabling you to find relevant leads and expand your reach more effectively.
But wait, there’s more to come! On the horizon, we have these amazing features in store for you:
1. Mass Job Uploads: Effortlessly upload multiple jobs at once, saving you valuable time and effort with our API to CSV function.
2. Bulk Zip Uploads to LEADMatch Filter: Hone in your targeting capabilities by uploading a bulk list of ZIP codes directly so you can purchase leads from certain zip codes only.
3. Brand New TargetMatch Dashboard: Get ready for a completely redesigned dashboard that offers a userfriendly interface and advanced reporting and conversion metrics.
We are dedicated to continually improving our platform to meet your evolving needs. Stay tuned for these exciting updates
DM2.0 has successfully achieved SOC 2 Type 1 certification, a significant milestone in our commitment to ensuring the highest level of cybersecurity controls. This evaluation validates that our internal controls for safeguarding customer data are not only sufficient but also designed with utmost precision. We have fortified our platform’s security measures, ensuring that your valuable data is protected at an enterprise level. This achievement underscores our unwavering commitment to data privacy and protection. We are now moving forward to SOC 2 Type 2 certification. This next phase
will further increase our platform’s security, enabling us to consistently uphold the highest standards of data handling.
We enjoy giving back to our community and want to do more! We’ve created an initiative called DM2.0 Community Connects where we help our local charities and organizations. Last month we participated in the 31st Annual Letter Carriers’ Stamp Out Hunger Food Drive, the largest one-day food drive in the nation! We collected three bins of donations which our Mail Lady Melissa delivered to our local food pantry. Our next projects include writing letters to seniors, cleaning up the beach, serving meals to those in need, and much more! We encourage all companies to get their staff involved in connecting with the community and giving back together.
