DirectMail2.0 makes direct mail the most effective form of advertising by integrating it with cutting-edge technology.
DirectMail2.0 is a marketing-based solution designed to seamlessly track the effectiveness of your direct mail campaign while enhancing the results through the integration of digital platforms. Our marketing platform is designed as an Omnichannel Marketing approach. Turn a single mail piece impression into multiple repetitive impressions to the same audience across multiple platforms. 80% of conversions, sales, donations, or in political "the vote" occur between the 8th and the 12th touch. DirectMail2.0 delivers between 8 and 32 impressions per piece, bringing prospects into the contact margins where conversion takes place to drive a lift in response on your direct mail campaign.
Lift direct mail response rates 23-46% for pennies per mail piece.
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.
Serve video and image ads across Google feed environments including Google Discover, YouTube, Shorts, and Gmail.
Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.
Send up to two emails to the mail recipient (before delivery and after delivery), drawing attention to the mail piece. Direct the recipient to click on the mail piece image in the email and visit the website. This raises impressions and engagements to improve campaign results!