Direct mail continues to prove its staying power — and this month’s Direct Mail Insiders Report is full of smart, strategic ways to keep your campaigns performing at their best.
The November edition dives deep into the real-world tactics that are helping marketers boost ROI, fine-tune their offers, and learn from every result — even the ones that don’t go as planned.
Here’s what you’ll discover inside:
Actionable Takeaways from the DELIVERED Direct Mail Marketing Conference
We gathered the best thinking from industry leaders who are pushing the boundaries of what’s possible with mail. From creative formats to omnichannel integrations, these ideas will help you turn inspiration into action.
Boosting ROI Across Every Touchpoint
Data, timing, and creative all play a role in campaign performance. This feature explores how to optimize your strategy — from smarter list prep to enhanced tracking — to make every dollar count.
Mailing of the Month
A campaign that nailed it — and why. See what made it stand out, how the team approached the offer, and what results followed.
The Art and Science of a Great Offer
Strong offers drive conversions. Learn how small tweaks in positioning, timing, or value can make your mail piece impossible to ignore.
Reverse-Engineering Failure
Not every campaign hits the mark — but every campaign can teach you something. This segment walks through how to analyze a campaign’s performance and identify the next opportunity to improve.
If you’re serious about growing your mail volume, scaling your marketing performance, and learning from what works (and what doesn’t), the November issue is a must-read.
Download the latest edition of the Direct Mail Insiders Report now.
