Webinar: Converting Anonymous Website Visitors Into Leads with Morgan DiGiorgio

August 10, 2022 • Posted by DM20

Morgan DiGiorgio, SVP Sales at DirectMail2.0, is the featured presenter of this National Print and Sign Owners Association (NPSOA) webinar. She shares some incredible statistics about website visitors and lead conversions. Did you know that 96% of the people visiting a website leave without taking any action? If all marketing channels are driving traffic to the website but only 4% of the visitors convert, how can you use cutting edge technology and direct mail to increase revenue and add value?

Morgan explains how retargeted direct mail works, how to capture website visitors and get their addresses, how retargeted direct mail can help increase average order size, decrease abandoned shopping carts, and drive a 9-18% response rate. In fact, 68% of marketers who used retargeted direct mail reported an increase in website traffic. But it needs to be utilized effectively and Morgan shows you how DirectMail2.0 does exactly that. Your messages can be targeted for each stage of the customer journey.

Learn about the four keys to direct mail retargeting and how to leverage the power of LEADMatch to track and record exactly who visited your website as a result of your direct mail campaign, regardless of whether they took action or not! DM20 also shows you how to use data to build the perfect mailing list, how to create an auto drip program, how to track direct mail response, and much more. Layer up to 11 different digital technologies with your direct mail campaign to ensure you are getting the most out of your direct mail budget.

Watch the webinar below and contact us to learn more at [email protected].