The Secret To Programmatic Mail Success

May 10, 2022 • Posted by DM20

The average business uses four or more marketing channels when promoting and typically utilizes one of two different marketing tactics. So in layman’s terms, omnichannel marketing delivers the same message across multiple channels to the same audience.
That’s what we do with our seven to 11 technology platform DirectMail2.0. But also, they might utilize a multi-channel marketing strategy where they’re utilizing several channels to deliver channel-specific messaging, sometimes to different audiences and with different messaging in each channel.
All of these channels are leading to the website. It doesn’t matter if it’s billboards, radio, direct mail, TV commercials, digital, everything is driving people to the website and MIT did a study. They actually showed that 90% of people interested in an ad or marketing message are going to the website.

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