Direct Mail Secret Weapon Insider Session

let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0 and Who’s

Mailing What i am joined here today with my colleague Payton Nolan she is our

director of business development and uh just a few housekeeping items here uh

we’ve got a lot to cover today if anybody has any questions as we’re going through the content or the demo of the

direct mail secret weapon please just pop them into the chat we’d like to get through all of the content and then we

will answer and and open it up for a Q&A and respond to the chat at the end of the webinar so uh just a little bit

about direct mail 2.0 and who’s mailing what our sole purpose is to make direct mail the most effective form of

marketing by integrating it with cutting edge technology so on the direct mail 2.0 I know we have a 15 technology

marketing automation platform that integrates into direct mail campaigns to make direct mail more effective improve

the response rates typically on average somewhere around 23 to 46% and also

provides something that’s very integral uh to to track tracking direct mail outcomes and that’s showing tracking and

attribution right and we we partner with printers and mail service providers all over the United States they buy a

license to white label and resell our platform to their direct mail customers so that they can add value and make direct mail more effective and show that

direct mail is working so that we can all continue to leverage uh that

incredible channel now as of May of last year we did acquire a company called Who’s Mailing What and that is a

competitive intelligence platform that is giving very keen insights to effective direct mail campaigns creative

inspiration and and more and and we’re going to talk a lot more about that today and and get to the demo of the

direct mail secret weapon but before we get into that I just want to talk a little bit about the foundation of things and that is just direct mail in

itself now direct mail advertising was a $67 billion industry in 2024 and it is

not going anywhere it’s projected to be around a 69 billion industry by the end of 2025 which is just absolutely

incredible there’s so much opportunity there and nearly 72% of businesses are

using direct mail to generate sales with over 91% of promo mail being read and

opened like that is incredible one of the most uh important things about marketing is to get eyeballs on it right

it has to be seen so with 91% of of people actually seeing the marketing

message in direct mail that’s absolutely incredible because when I open my email in the morning and I have 400 spam

emails I delete them unless it’s something that I’m waiting for I’m looking for an offer from somebody that

I’m doing business with all the time if it’s some cold email or spam it’s gone i never see the marketing message but when

I go out to my mailbox even if I make the decision to discard a mail piece I look at every single piece of mail that

comes in my mailbox and then I make a conscious decision whether or not I want to set that aside for something that I

want to look into later or maybe I decide to discard it but if I do the marketing message was received and

because direct mail takes 21% less cognitive effort to process that

marketing message impinges and that is why direct mail pairs so well with digital because we have an opportunity

here to trigger that very high brand recall from leveraging direct mail as a foundational channel and repeating that

message through digital channels and then it’s also a very effective channel for all demographics so direct mail

marketing is absolutely incredible but with all channels it does have its challenges now from a marketer’s

perspective I think that we all have felt the pain points of the increase in advertising costs for the direct mail

marketing channel with twice a year postage increases and unfortunately

uh the response rate to mail maybe being the same so I’m paying more uh more and

more for the exact same uh channel and the exact same response rate or maybe I’m even getting a degradation in the

response rate but I do have to tell you that direct mail is not alone so the

cost of digital marketing has also been exponentially increasing and it’s a very

saturated marketing ecosystem and there’s a lot of um well not as much

opportunity to be able to get someone’s attention out in the digital marketing ecosystem as well so direct mail is not

alone from uh a cost rising perspective but you know if you leverage direct mail

or you’re a marketer uh and you have been paying more and more for that channel that’s going to cause you to be more conscientious about the cost and I

know print and mail providers that we work with have been experiencing some of those pain points because marketers as a

result of paying more they have expectations now they want their direct mail to perform more optimally they want

tracking and attribution they want you to prove to them that the direct mail is working and convince them that they

should continue to reinvest in this channel and and for what reasons uh some of the other things that they might have

challenges with too is maybe they’re getting a degradation in the results but maybe that’s because they have a lack of

knowledge of an effective direct mail strategy and so that’s where we would

put the onus on the print or direct mail service provider to truly educate your customers on what an effective direct

mail campaign looks like and and be coaching them and consulting them and offers and call to actions and creatives

and all of that um and furthermore marketers are are savvy about the efficacy of omni channel and the

integration of digital and they’re on the hunt looking for providers that can provide them with streamlined solutions

that they can easily deploy integrated uh omni channel campaigns now from a

print provider’s perspective uh the challenges with direct marketing well uh we’re looking to tap into a greater

portion of that $69 billion opportunity right how can we acquire more business

how can we retain our existing business we don’t want to lose business to other print providers that might be providing

a higher level of service or maybe they have value added services so that is how

you overcome that you become a a trusted servant in the direct mail marketing

space you provide that expert guidance onto direct mail campaigns you leverage

services that really set you apart from other print providers so that you you remain sticky and and you develop and

create cohesive relationships with your direct mail customers so that you can continue uh to get them to invest in

direct mail and and more importantly you leverage platforms that give you the ability to show that tracking and

attribution and show that that direct mail is working right so overcoming these challenges that we’re seeing with

direct mail um really all just come from leveraging value added services we have to be going above and beyond it’s not

okay to just be doing a direct mail campaign anymore right uh marketers are savvy of omni channel print and mail

providers are savvy about omni channel leveraging omni channel marketing so that we’re ensuring that we’re all getting the best results and we’re

squeezing the maximum return on investment out of a direct mail campaign and being able to show that tracking and

attribution is so important right we have to be able to prove that the mail is working uh another thing that’s so

important is leveraging competitive intelligence or providing that consultative guidance on what an

effective direct mail campaign looks like and we’re going to give you some keen insights into how you can do that

and and tap into the direct mail secret weapon to provide that value added service additionally if you’re trying to

uh garner a a greater portion of that $69 billion industry then we’re going to

show you today how you can also get uh very very viable direct mail client

leads people that are utilizing the direct mail marketing channel and that need a value added service provider to

come in and and help co coach them into how they can improve their direct mail campaigns so omni channel marketing is

such an effective tactic there used to be a proverbial tugof-war of where should I be investing my marketing spent

should it be in offline should it be in online and as the cost of direct mail has continued to rise customers are

looking at more targeted direct mail campaigns they’re starting to pull back on their direct mail marketing budget

but the truth of the matter is is that if they completely get rid of their direct mail marketing spend and go over

to digital they’re going to suffer greatly uh a direct mail has such a substantial impact on an overall

marketing strategy and the response that we’re getting that we really should not be leveraging one without the other so

be educated about how effective omni channel marketing is and educate your customers on the value of that and

ensure that they are keeping direct mail as a piece to their overall marketing strategy and omni channel is so

important for so many different reasons we know that on average a prospect is leveraging around eight channels during

a prospecting journey they like to start the buying journey through some channels do research in others and convert in

others so if if you’re only utilizing one channel you know omni channel has

come so far it it’s really just not enough to just do direct mail and email

or yeah I do omni channel i I do direct mail and social media ads omni channel

has expanded to such a more vast and intricate environment and leveraging of

of technologies and channels that it’s really not enough to just be leveraging

one to two channels we have to be hitting the playing field and maximizing

the the marketing ecosystem that we have at play and we have to be coordinating with what our prospects are leveraging

so multiple channels are so important not to mention the fact this is the lob uh 2025 state of direct mail report

showing that 86% of marketing executives agree that direct mail performs the best when integrated with digital platforms

but we assume that marketers know how to deploy omni channel campaigns the

majority of them according to this data data they don’t and I know that because I mean we run these campaigns for omni

channel campaigns for some of the largest brands in the country okay and you would think that uh they’re very

sophisticated marketers they know how to leverage and deploy these campaigns while they might have internal

sophisticated marketing teams unfortunately it’s very challenging for a large organization when they have

marketing departments that are run in silos getting all of them to communicate and coordinate together and get budgets

approved and deploy everything on top of a cohesive streamlined omni channel

campaign on top of direct mail is very very challenging for them and they have they have misunderstandings about how to

effectively track the response to these omni channel campaigns or the integration of the technology or the

appropriation of the budgets right so if you’re a mail service provider and you’re leveraging omni channel services

you really are coming in with a value added service that can be leveraged across multiple different types of

clients prob buyers and additionally small to midsize companies that maybe don’t have access to resources like that

uh and and uh I was talking before about the importance of tracking and

attribution right and knowing specifically what to track on a direct mail campaign is very very important so

your customers are really going to be relying on you to have an understanding of knowing how we can prove to them that

direct mail is working now a lot of times I might do a review of a direct mail campaign and a client will get on

the call and say “Yeah this really didn’t work for us we didn’t get a good response.” And I ask them “How are you

tracking it?” They don’t know they don’t know how they’re tracking it they don’t know through which channels once we

start to provide them with data about the channels that the people on the direct mail campaigns are actually

responding through we get to have these uncomfortable conversations where we get

an opportunity to start educating the customer on the fact that the direct mail is working but we might just have a

hole in how they’re tracking it and how we can help them overcome those challenges to prove the mill’s working

and then leverage the data we’re acquiring to continuously improve the direct mail campaigns as we’re going

forward now if you are effectively tracking a direct mail campaign and

you’re not getting a good response well maybe the direct mail campaign doesn’t

have all of the core elements of a successful DM campaign to begin with so

a lot of times a customer might send over a direct mail piece and say “Hey print this for me.” And if you do that

without taking a consultative approach to the direct mail piece and actually looking at it and seeing hm is this

something that I would respond to does this actually contain all of the core elements of a successful campaign do I

think that this is going to get a good response do I maybe need to provide some insight here to my customer and help

them so that I know that they can get a better response so that I can improve the likelihood of getting another piece

of business from them in the future because if I do just receive a direct mail piece or creative and I print it

and it’s terrible and it doesn’t perform well do you think that that customer is going to come back and invest in direct mail again no right so why are we not

getting a good response rate to the direct mail campaign does it have all of the core elements that a successful DMP

should have are we marketing to the right audience like these are all of the things for a successful campaign that we

need to really be paying attention to i talked about repetition and consistency with omni channel just mentioned about

having the right list also the successful elements of a direct mail campaign but very important is the

design the offer the call to action what does that look like and are we really

leading them into success and so that is what we want to talk about and demo

today and that is the who’s mailing what platform that is going to give keen insight into competitive intelligence

for direct mail campaigns giving an opportunity to be able to not only for yourselves from an educational

perspective of viewing and seeing different verticals and different direct mail marketers that are sending direct

mail but tapping into a massive database of direct mail and seeing what types of direct mail campaigns are being put out

into the marketing ecosystem but also being able to see what a benchmark is

against what your customers mailing and what other marketers in that vertical are marketing are leveraging as well if

I’m a creative designer I can utilize that for creative inspiration and if I

am in direct mail marketing sales I also have an opportunity to be able Hi

Brad i also have an opport he wanted to get an appearance on the webinar somehow

um so giving an opportunity now to see these direct mail campaigns and who

these marketers are and get the contact information of these individuals and be able to reach out to them and extend

your value added services so I just want to share something before Payton’s going to give a demo uh you know of the who’s

mailing what dashboard but I actually had this on my desk this morning when I came in and I’m sorry but this is super

cool okay so I have to share it and it’s so relevant to our webinar today but anyway uh one of our customers uh Direct

Mail Insiders they put together this educational content piece and they send

it out so okay first things first they leverage a lot of the data in our who’s

mailing what database to put together this educational content piece so if you’re trying to generate new direct

mail customers or customers in general one of the most effective ways to do that is by sending out educational

contact and content and what better way to do that than by practicing what you preach and actually sending them that

out in a mailpiece or a periodical so very very interesting

uh they are they are featuring uh a mail piece from the who’s mailing what database that is Christmas in July

so I find this to be so valuable because one we know that postage is going up

again uh we know that direct mail volumes go down in the summer what a great opportunity to reach out to your

customer and ask them if they’ve ever thought about running a Christmas and July special and and get new business

get another order uh run a successful direct mail campaign for your customer and and it’s a win-win so you get new

revenue your customer gets new revenue and we leverage a really interesting uh and neat concept of a Christmas in July

special um and there’s all kinds of different companies in here that are

leveraging that uh so I just found that to be very interesting um they even uh

highlight a nonprofit a nonprofit ask in July and they’re basically saying “Hey uh we

didn’t quite reach our goal last year because typically nonprofits are soliciting an ask at the end of the year

but um you can help us ensure that no one’s left behind you know would you be willing to give us a a uh summer

donation here so really really interesting um they also are are

touching on and featuring some creative inspiration from My

Pillow and they’re basically showing uh how they were leveraging the exact same

uh fonts uh the exact same graphical formats the offer um so what a great

great depiction of omni channel and leveraging the exact same image the exact same offer the exact same call to

action um and it’s even showing our who’s mailing what score here um on performance so anyway I just thought

this was really neat that this popped up on my desk when I came in this morning uh just from an educational content

piece perspective but on a business generation uh front like hey have we asked our

customers if they want to do a Christmas and July mailing if not get on that ASAP

um so anyway I am going to turn it over to Payton and she is going to give us a

demo of the direct mail secret weapon who’s mailing what all right so this is the home

screen of the who’s mailing what website if you scroll down a bit here you can see the last 90-day hotline so if you

want to see what’s been newly added to the platform this is where you’ll come and it does update in real time so in

the last 90 days we’ve collected just under 11,000 direct mail campaigns and identified 1169 new marketers now a new

marketer is classified as a new business that we’ve never received mail from and this platform was originally created

back in 1984 so from 1984 to now this is the first time we’re receiving a piece from them so we do assume they’re truly

new active mailers and then as a whole within the platform you have just over

335,000 campaigns and just over 43,000 businesses that are spending money on

direct mail marketing so coming into the platform this is what you would see when you log in this is going to be your

dashboard home screen and this is where anything that you save would be housed so you do have Google search

functionality so you can come back to anything that you’ve saved you also have date range filters so saved searches

here this would be any keywords or key phrases that you would actually um be pulling from the direct mail text itself

so for example if you search the word sale every single mail piece that has the word sale listed would pull there

and then your library is where you can store the actual PDFs of those direct mail creatives and it will tell you the

mailer type so whether it’s postcard envelope self mailer catalog the offer message or the call to action of that

piece and then the date that you saved it and then who you’re following this is used in a couple of different ways so

typically people would follow their competitors their clients any prospects that they’re interested in working with

and what’s nice about that is anyone that you do choose to follow you’ll get automatic email trigger notifications letting you know when there’s something

new for you to view so if they were to send out a new campaign you would be notified of that and then if you scroll

down here industry trends this is also used in a couple different ways so let’s say for example that you know I’m a

printer i’m prospecting a retailer retail drops off their mail volumes pretty heavily right around you know

this time of year as people are going on those initial summer vacations and so if I were prospecting them I would think to

myself okay this is the appropriate time to you know have a conversation knowing that they’re probably reallocating their

campaign budgets planning their next campaign strategies on the flip side of that if my client is a retailer and I’m

trying to advise them I may want to tell them hey you know your industry has pulled back pretty significantly on mail

volumes at this time you may want to know a mail knowing that there’s going to be less competition up against you in

the mailbox so that is how that would be used and then controls you’ll see

throughout the platform next to the actual direct mail campaigns themselves so if you see a single star this

represents a control and that means that we’ve received that mailing consistently at least three times or more and then if

you see three stars next to a campaign that represents a grand control and that

means that we’ve received that mailing for 3 years or more so the data in terms

of the mailing where it’s being collected it’s coming from the public and we call them panelists they’re dispersed you know nationwide all

different uh major cities demographics and so because we’re connected to the end recipients of the mail piece and not

the actual brand itself we don’t have any insight in terms of conversion rates or revenue produced so this is an

assumption that these are the highest performing campaigns for those businesses really just based on the fact that they’re continuously reallocating

their time you know resources and money into those campaigns we assume that it’s performing well for them and then latest

articles you have here that I have loading um this is going to be articles from our blog which is primarily going

to be articles on direct mail industry trends but we also have articles from the print industry marketing industry

and AI industry so it’s a good place to stay up to date we also have a meet the mailers uh webinar series run by Paul

Bobnack he’s kind of a figurehead in the direct mail space so he will interview different uh print providers as well as

brands that use direct mail for marketing on tips and tricks state of the industry best practices things like

that and then if you scroll down here you’ll see inspo pieces out of all the

mail that is collected by our panelists throughout the week they are surveyed by our employees and then also direct mail

industry leaders and if there’s something unique that stands out about them like maybe they’re you know

interactive they use augmented reality scented paper something that’s different you know great call to action or offer

message it will be listed there with a quick write up of what is unique about that and then any contacts that you may

save throughout the platform for prospecting new business you can save down here it can be exported into a

viable prospecting list for your sales team or of course they can be you know individual users on the platform as well

so going into the actual directories here you have three different directories housed within the platform

the first is going to be creatives so these are going to be where you see the actual physical direct mail PDFs and so

when you pull up the creatives it’s going to tell you the company name the offer message or the call to action of

that mailpiece the date of the mailing its category and subcategory and then a

performance probability rating now this score is created by an algorithm that is analyzing several different data points

on that mail piece some of which is going to be the text the imagery the sizing of both things like is it using a

QR code that we know statistically lifts the engagement rate on a mailpiece by about 3% so that’s kind of what is factoring that score there you do have

Google search functionality um it’s set to text but you have a few other drop- down options that you can do and there’s

date range filters by default it’s going to come up in order of most recent mailings received but you can search a

particular keyword key phrase you can search multiple at a time using and or or and then you have industry categories

and subcategories so for example if I go under finance here you can drill down

between banking credit cards financial services all different types of insurance if I continue on to

nonprofit you have civic and social organizations fundraising in every sector including political so using

those keywords in combination with those industry filters you can get pretty granular with what you’re looking for

and then you can also filter by the direct mail itself so panelist location

means where were those mail pieces collected so if you only wanted to look at postcards collected in California for

example you could do that and then format type let’s say you only want to look at envelope mailers you go ahead

and select that you can look at those controlled campaigns so received 3 months or more or grand controls which

would be those 3 years or more and then the business model so B2B or B TOC

mailer so I have one pulled up here which is going to be for progressive so

in the top lefthand corner of any mail piece that you open up it’s going to tell you the call to action or offer

message so this one is when you switch over to Progressive you’re saving 800 bucks you scroll down it’ll tell you the

mailer name Progressive the category is insurance this particular campaign is a grand controlled campaign so it was

first received in November of 2019 most recently this month we’ve collected a

total of,60 of these mail pieces it is an envelope and it’s six different pages

so you can click through these you can download you can print you can go ahead

and save this campaign to come back to your dashboard if you want to navigate to that and you can also follow Progressive if you wanted to be notified

every time that they send out a campaign if I was a mail provider I would love to earn this business seems like they do

quite a bit of mail exactly and over here on the right you’re going to see

their distribution and then you scroll down here and you can see their geographic distribution now darker

highlighted states is where the mail is most saturated so you can actually go ahead and hover over these see where those mailings were collected and when

so that is going to be your creative section now second directory that you

have in here is going to be mail advertisers so this is primarily where you’d want to hang out if you’re a printer for prospecting new business um

if you’re a brand this is where you’ll want to search up you know any competitors of yours to look at what they’re mailing out so you can go ahead

and search a particular company name it is going to pull up the company name the industry category and subcategory their

headquarters location and their preferred mailing format type so same

industry categories and subcategories here the difference here is headquarters location um if you are putting your

sales team on here this is especially helpful for them if your sales team works in different territories that way

they can easily kind of section out where their locations that they’re working on are and then you can also filter by that business’s advertising

profile so if you’re after enterprise type clients you’ll want to click large volume mailers if you’re going after

small mediumsiz businesses you’ll click medium format type here is going to pull

businesses where their preferred mailing type is that format so it doesn’t mean that they don’t use other types of mailers but like a bank for example they

typically send a lot of envelopes so if you were to select envelope it’s going to pull up every company that that’s

what they send out most often and then you have those same grand controlled

campaigns and controlled campaigns you have business model here too so you have B2B B toC B to many just means that they

do both and then you can also filter by where they are actually sending mail

at so again I have progressive pulled up here so you’ll have a general overview

on any company when you open it up progressive we first received a mailing from them in December of 2001 most

recently just a few weeks ago so you have their company address website sick code they are a large volume mailer and

you have their social profile so you can follow them if you want to be notified when they send out a mailing as you

scroll down you have the same functionality under the advertiser that you have within the creative section and

then you continue to scroll down and you’ll see some statistics on this company so Progressive is mailing in

majority of the states again you can hover over those see how many campaigns were sent out and where their preferred

mailing type is going to be an envelope their second is going to be a postcard you see their mail volumes by month they

stay pretty consistent continue to scroll down and you see some company contacts

real quick before you get these contacts you know like this is great like the features and what it does but you know I

just want to touch on the benefit of something real quick you know if my client is Geico and I am going to do a

mail campaign for Geico next month I think that they would have a lot of interest in the type of mail campaigns

that Progressive is sending out and what their what their value proposition looks like what the offer looks like what the

call to action looks like so I can add more value for my existing client GEICO

by showing them this insight showing them what Progressive is milling or furthermore making sure that their offer

is competitive i don’t want to be sending out an offer for my client GEICO that’s uh $200 off a new policy if

Progressive is sending out $500 off of a new policy right so really ensuring that we’re benchmarking what our customers

are doing with their direct mail campaigns and how is it stacking up against as customers or something that

we can be doing better or I see that progressive is leveraging envelope type mailer we’ve been utilizing postcards

maybe we need to try a different format type right so that’s going to allow you to give more value to your existing

customer but also if you’re really good at doing mail for Geico and the insurance car insurance for space

perhaps you might have an opportunity now to go out and acquire the business of Progressive based on what you’ve been

doing for Geico and now Payton’s going to talk about how we can do that by leveraging some contact information at

these organizations yes so in terms of our contact that we have here um we do

section off whether that person is a direct mail professional or not so that just means that we know that that title in that business has direct hands on

their planning their budgeting their execution of their direct mail campaigns you’ll see if they’re responsive email

address phone number and then any social profile is available now continue to

scroll here and these two sections down here at the bottom are very valuable and kind of touching on what Morgan was just

saying so marketers sharing a mailer ID with Progressive now let’s say that you

know you’re a printer you call it Progressive you want to work with them progressive says “Hey you know what i’m pretty happy with my current provider

but sometimes they do drop the ball they tell me my mail is going to be ready on Tuesday it’s not really ready until Thursday.” Well essentially now this

whole list of people is sharing the same printer you can assume that they’ve had that same negative experience and that

would be your opportunity to go ahead and call them up and say “Hey I can give you the fastest turnaround times in the

business xyz overcome whatever they are having you know an issue with in their current business now on the flip side of

that let’s say that your client is progressive you know that you do really great work in the insurance space you understand it well we all know they’re

you know kind of large competitors you’ve got State Farm you’ve got Geico uh All State but now you have a whole

list of other people in the same space that are spending money on direct mail marketing that you may not be aware of

and you can go ahead and scroll through that and just as Morgan had mentioned

with competitor companies if you’re servicing Progressive and they’re your client and they’re about to do a mailing

this serves as a list of their competitors where you can easily click through these see what their most recent mailing was was that most recent offer

and make sure that as you’re helping them design that creative that their offer message is going to be more appealing having this competitive

intelligence here so that is how you would go about using these two sections down

here and then your final directory that you’re going to have is DM service providers this is primarily a list of

commercial print providers but there are also companies that service the print space so data companies that can provide

list acquisition there’s people that can help with marketing strategy web enablement things like that and so you

can search a particular company name you can search by location or the services that are offered i’m going to go ahead

and just click on our company here Direct Mail 2.0

sorry guys I do have several tabs open so wait one second here

insert Jeopardy music here let’s see if I can go ahead and refresh

this here so anyway I saw while we’re waiting on

this I saw a um I saw a question come in

uh first of all I also saw Plat Dev was working on our website and something about removing the GTM which is a

terrible time to do that uh while we’re on a webinar demoing the platform but anyway uh I saw Shawn Dykes asked about

small nonprofit mailers so we do actually have the largest nonprofit

database in existence so if you’re looking for information or direct mail

samples about nonprofits this platform hands down is one of the places where you can garner

the most keen insight and direct mail pieces available in the nonprofit space

right try this again

try someone else in directional 2.0

let me go ahead i’m going to stop the share real quick and go ahead and see if I can log out and log back in okay

yeah I don’t know i saw their note about doing that so okay uh I have another

question here does Who’s Milling What allow us to take a campaign pre-launch and grade the anticipated effective

score so no it does not however um we do have something on the horizon that will

be launching a a beta on that I would say probably next month and that’s our

DM2 uh DM2.ai so we actually will have an

artificial intelligence platform that we’ll be launching where you can upload a direct mail piece and we’ve taken all

of the you know we’ve ran over a billion pieces of mail through our platform we have all the response rate data to all

of those direct mail campaigns um and in addition to that have tagged every

individual intricate feature of each of the direct mail pieces whether it included a QR code the offer the call to

action is it B toC B2B anyway I could go on and on however you can upload a mail piece it will run it through our our

platform and all the information and it will regurgitate out to you suggestions on whether or not that will perform

optimally and if not make suggestions on what you should change or manipulate about that direct mail piece to have it

improve um or get a higher response so that is a different platform uh that is

on the horizon and we’ll be rolling out here shortly

all right well I wanted to show you guys opening up a contact but it is not going and opening for I don’t know i I saw

that our our platform development team is was removing some code on our website or something like that so I don’t know

very again very inopportune time to do that however um in the event that you would like a more intricate demo you

could always reach out to um Payton and she can show you that more in depth um or she can just do a little screen grab

of that later uh once they’re done working on that site and then we can send out a little quick Loom video um to

everybody that’s been on the webinar today okay um real quickly you know uh

Payton does a ton of these and we have uh plans for who’s mailing what for very

very small companies all the way up to very large enterprise type companies and one of the things that we’ve been asked

for numerous times right Payton is some small business tier plans so we just

recently uh launched and rolled out we haven’t even updated our website with it yet uh but two uh new license tiers for

small businesses um so these are available as of now if anybody has any interest in what our pricing looks like

and over tears um I’ll have a little uh QR code here that you can scan in a

minute and we’ll get back with you and we’ll get you our pricing uh for anybody that did attend our webinar today we are

offering a 15% off any annual license for any webinar attendees through the

end of July we’ll call it a Christmas in July special um so if anybody has

interest in who’s mailing what learning a little bit more about it or getting a full demo or how that might more

particularly apply to you your clients your vert industries or verticals that

you work within scan one of these QR codes get with Payton she’ll talk to you a little bit more about that in depth

please feel free to reach out to me with any questions too um and if you need pricing we’ll send that over also but

we’ll do a Loom video um once the website’s back up and I do have a quick

uh I want to go ahead and share this really quick because it is the last thing here um okay so I just want to show you

guys what it looks like when you actually open up a contact um so it’ll tell you ahead of time before you

actually open it up but here you know this is Brad our CEO it says he’s responsive email address phone number

cell phone number company website and social profile so that’s going to be the same for all of those contacts and then

when you just come back to that dashboard initially that’s where everything that you saved through all

those uh platform directories would be housed so that is what it looks like and as uh Morgan mentioned I’m happy to walk

anybody through a demo and kind of do individualized searches for what’s relevant to you and kind of go through our different membership plans see if

that would be beneficial for you awesome all right well I do not see any

more questions we appreciate everybody spending some time with us today learning a little bit more about who’s mailing what if you have any additional

questions please reach out to us and we will get with you on that everybody enjoy the rest of your afternoon have a

great day thank you