Determine your increase in ROI by using this ROI Calculator to estimate costs and conversion metrics. You can also calculate the lifetime value of a customer.
Tracking these metrics helps grow your business.
| Direct Mail Campaign | Postcard |
|---|---|
| Campaign Printing/Mailing/Postage | |
| Mailing Quantity | |
| Campaign Print Costs | $ |
| Campaign Postage Costs | $ |
| Campaign Print/Mailing Total | $ |
| Direct Mail Response & Conversion Metrics | |
|---|---|
| Est. Response Rate | % |
| Est. Responses | |
| Est. Conversion Rate | % |
| Est. Conversions |
| Revenue Metrics | |
|---|---|
| Average Order Size | $ |
| Est. Revenue from Campaign Conversions | $ |
| Est. Annual Purchase Frequency | |
| Est. 12 Month Revenue | $ |
| Est. Campaign ROI | % |
| Postage | $ |
| Estimated Postage | $ |
| Increase in current DM response rates | % |
| Increase in estimated campaign conversions | % |
| Increase in estimated 12 month campaign revenue | $ |
| Increase in campaign costs | $ |
| Increase in ROI | % |
| Lifetime Value of a Customer | |
| The average $ amount of a new client's first order | $ |
| The average $ amount of client's reorder | $ |
| How many times per year does the average client buy from you? | |
| On average, how many years does a client continue doing business with you? | |
| Lifetime Value of this Customer | $ |
| DM2.0 ROI | |
|---|---|
| Direct Mail Campaign Example Postcard Mailing - With DM2.0 | |
| Campaign Printing/Mailing/DM2.0/Postage | |
| Mailing Quantity | |
| Campaign Print Costs | $ |
| DM2.0 Costs (Price Per Piece Mailed) | $ |
| DM2.0 Cost Total | $ |
| Campaign Postage Costs | $ |
| Campaign Print/Mailing/DM2.0/Postage Total | $ |
| Direct Mail Response & Conversion Metrics- With DM2.0 | |
|---|---|
| Est. Response Rate | % |
| Est. Responses | |
| Est. Conversion Rate | % |
| Est. Conversions | |
| Revenue Metrics | |
|---|---|
| Average Order Size | $ |
| Est. Revenue from Campaign Conversions | $ |
| Est. Annual Purchase Frequency | |
| Est. 12 Month Revenue | $ |
| Est. DM2.0 ROI | % |
| LEADMatch | |
|---|---|
| Mailing Quantity | |
| Campaign Printing Costs | $ |
| Campaign Postage Costs | $ |
| Campaign Print/Mailing Total | $ |
| LEADMatch Response & Conversion Metrics (9-18%) | |
|---|---|
| Estimated Response Rate | % |
| Estimated Responses | |
| Estimated Conversion Rate | % |
| Estimated Conversions | % |
| Average Order Size | $ |
| Estimated Revenue from Campaign Conversions | $ |
| Est. Annual Purchase Frequency | |
| Est. 12 Month Revenue | $ |
| Est. Campaign ROI | % |
