Determine your increase in ROI by using this ROI Calculator to estimate costs and conversion metrics. You can also calculate the lifetime value of a customer.
Tracking these metrics helps grow your business.
Direct Mail Campaign | Postcard |
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Campaign Printing/Mailing/Postage | |
Mailing Quantity | |
Campaign Print Costs | $ |
Campaign Postage Costs | $ |
Campaign Print/Mailing Total | $ |
Direct Mail Response & Conversion Metrics | |
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Est. Response Rate | % |
Est. Responses | |
Est. Conversion Rate | % |
Est. Conversions |
Revenue Metrics | |
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Average Order Size | $ |
Est. Revenue from Campaign Conversions | $ |
Est. Annual Purchase Frequency | |
Est. 12 Month Revenue | $ |
Est. Campaign ROI | % |
Postage | $ |
Estimated Postage | $ |
Increase in current DM response rates | % |
Increase in estimated campaign conversions | % |
Increase in estimated 12 month campaign revenue | $ |
Increase in campaign costs | $ |
Increase in ROI | % |
Lifetime Value of a Customer | |
The average $ amount of a new client's first order | $ |
The average $ amount of client's reorder | $ |
How many times per year does the average client buy from you? | |
On average, how many years does a client continue doing business with you? | |
Lifetime Value of this Customer | $ |
DM2.0 ROI | |
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Direct Mail Campaign Example Postcard Mailing - With DM2.0 | |
Campaign Printing/Mailing/DM2.0/Postage | |
Mailing Quantity | |
Campaign Print Costs | $ |
DM2.0 Costs (Price Per Piece Mailed) | $ |
DM2.0 Cost Total | $ |
Campaign Postage Costs | $ |
Campaign Print/Mailing/DM2.0/Postage Total | $ |
Direct Mail Response & Conversion Metrics- With DM2.0 | |
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Est. Response Rate | % |
Est. Responses | |
Est. Conversion Rate | % |
Est. Conversions |
Revenue Metrics | |
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Average Order Size | $ |
Est. Revenue from Campaign Conversions | $ |
Est. Annual Purchase Frequency | |
Est. 12 Month Revenue | $ |
Est. DM2.0 ROI | % |
LEADMatch | |
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Mailing Quantity | |
Campaign Printing Costs | $ |
Campaign Postage Costs | $ |
Campaign Print/Mailing Total | $ |
LEADMatch Response & Conversion Metrics (9-18%) | |
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Estimated Response Rate | % |
Estimated Responses | |
Estimated Conversion Rate | % |
Estimated Conversions | % |
Average Order Size | $ |
Estimated Revenue from Campaign Conversions | $ |
Est. Annual Purchase Frequency | |
Est. 12 Month Revenue | $ |
Est. Campaign ROI | % |