ROI Calculator

Determine your increase in ROI by using this ROI Calculator to estimate costs and conversion metrics. You can also calculate the lifetime value of a customer.
Tracking these metrics helps grow your business.

Direct Mail CampaignPostcard
Campaign Printing/Mailing/Postage
Mailing Quantity
Campaign Print Costs
$
Campaign Postage Costs
$
Campaign Print/Mailing Total
$


Direct Mail Response & Conversion Metrics
Est. Response Rate
%
Est. Responses
Est. Conversion Rate
%
Est. Conversions


Revenue Metrics
Average Order Size
$
Est. Revenue from Campaign Conversions
$
Est. Annual Purchase Frequency
Est. 12 Month Revenue
$
Est. Campaign ROI
%

Postage
$
Estimated Postage
$

Increase in current DM response rates
%
Increase in estimated campaign conversions
%
Increase in estimated 12 month campaign revenue
$
Increase in campaign costs
$
Increase in ROI
%

Lifetime Value of a Customer
The average $ amount of a new client's first order
$
The average $ amount of client's reorder
$
How many times per year does the average client buy from you?
On average, how many years does a client continue doing business with you?
Lifetime Value of this Customer
$
DM2.0 ROI
Direct Mail Campaign Example Postcard Mailing - With DM2.0
Campaign Printing/Mailing/DM2.0/Postage
Mailing Quantity
Campaign Print Costs
$
DM2.0 Costs (Price Per Piece Mailed)
$
DM2.0 Cost Total
$
Campaign Postage Costs
$
Campaign Print/Mailing/DM2.0/Postage Total
$

Direct Mail Response & Conversion Metrics- With DM2.0
Est. Response Rate
%
Est. Responses
Est. Conversion Rate
%
Est. Conversions

Revenue Metrics
Average Order Size
$
Est. Revenue from Campaign Conversions
$
Est. Annual Purchase Frequency
Est. 12 Month Revenue
$
Est. DM2.0 ROI
%

LEADMatch
Mailing Quantity
Campaign Printing Costs
$
Campaign Postage Costs
$
Campaign Print/Mailing Total
$

LEADMatch Response & Conversion Metrics (9-18%)
Estimated Response Rate
%
Estimated Responses
Estimated Conversion Rate
%
Estimated Conversions
%

 
Average Order Size
$
Estimated Revenue from Campaign Conversions
$
Est. Annual Purchase Frequency
Est. 12 Month Revenue
$
Est. Campaign ROI
%