Connecting a political mail campaign with digital channels in a streamlined, seamless way is called Political Power Up. This is not a replacement for digital marketing strategies. This is a MAIL CENTRIC product that utilizes digital platforms for maximum impact of direct mail campaigns. Learn more by scheduling a free demo today.
Why have we seen an increased use of political mail in recent years? What percentage of voters trust political mail and what information do they want to see? How do you build an authentic connection with a postcard? Find these answers and learn more about integrating direct mail into political campaign strategies for maximum impact on our Political Blog page.
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering messages via SMS from the same call/text tracking number.
Target people who are within your voting district through the Google Display Network. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.
Target people who are within your voting district on Facebook and Instagram. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.
Serve video and image ads across Google feed environments including Google Discover, YouTube, Shorts, and Gmail.
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
TargetMatch also available, which includes Addressable Geo!
Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.