Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Target people who are within your voting district on both Google and Social Media. You can also segment that target audience by identifying the highest probable voters. Targeting parameters include: congressional district codes for any specific region (i.e. FL-14), age, and gender.
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering messages via SMS from the same call/text tracking number.
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.
Serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tab in Gmail.