An idea from the forward thinking Joy Gendusa, CEO of PostcardMania, DirectMail2.0 was born as most companies are…. to solve a problem.
That problem was, and always had been, how do you track and improve the effectiveness of direct mail? As technology advanced, new tools came into view that would solve this problem. The DirectMail2.0 beta was extremely successful and in demand.
We felt this new product, tested and incubated within a large print and mail company, needed a much wider stage to perform from. In late 2015, a small team was put together to introduce the product to other direct mail companies, the response was immediately positive. Soon it became obvious that added features to the original platform and product were needed in order for other printer/mailers and their direct mail clients to get the best use out of it. With these changes this product would take off on its own. At this point, Brad Kugler, a seasoned CEO, was brought in to run the team. In addition to this, other experienced print industry and technical talent were recruited and voila! DirectMail2.0, LLC., was born. Within months it was standing on its own with its own advanced technology platform. We have since signed hundreds of printer/mailers around the country and delivered tens of thousands of campaigns. DirectMail2.0 and it’s reach into the direct mail industry continues to expand at a very rapid pace. We are on our way to achieving our goal of making DirectMail2.0 an integrated part of every direct mail marketing campaign in the United States.