Breast Cancer Awareness Month, Caffeine Addiction Recovery Month, Bat Appreciation Month, Emotional Wellness Month, Polish American Heritage Month, and more. October is packed with things to celebrate, appreciate, and support. Now we’re adding one more to the mix with Omnichannel Marketing Month!
It’s something that every company needs but many are not sure how to deploy. This is where DirectMail2.0 can help. We are experts in the integration of offline and online advertising channels to reach more of that highly coveted target audience and increase return on investment.
What is Omnichannel Marketing?
Omnichannel marketing is seamless integration and cooperation of the various channels that organizations use to interact with consumers, with the goal of creating a consistent brand experience. This includes physical, such as direct mail, signs, billboards, storefront, etc. and digital channels such as websites, social media, emails and more.
Repetition is essential for an effective marketing plan. It can take at least 8 touches to get the attention of a new prospect. DirectMail2.0 has 13 different technologies that allow your advertising message to reach your targeted marketing list; and it all starts with your printed direct mail piece. This tried-and-true tactic of the past has seen a resurgence in recent years. It’s now new and improved with ways to make print more interactive such as QR Codes, Augmented Reality, and much more.
How to Master Omnichannel Marketing
Can you think of companies who have mastered omnichannel marketing? Which ads immediately come to mind? GEICO with their gecko and and familiar slogan “15 minutes could save you 15% or more on car insurance” is genius. They struck gold again with the caveman, touting their service is “So easy a caveman could do it.” Jake with State Farm, Flo with Progressive; insurance companies have crafted outstanding omnichannel marketing programs with a memorable mascot and consistent branding on every advertising channel.
Where to Start with Your Omnichannel Marketing Plan
First you have to decide who you want to target. Brand new prospects, current customers, winbacks? You can even build a list of people who have visited your website but are not in your current database. How? One of the technologies offered by DirectMail2.0 is called LEADMatch. We can provide the names and addresses of anonymous website visitors so you can retarget them with special offers based on their browsing activity. Create your list then design your mail piece. Invent a mascot for your brand and craft a catchy slogan. Use those elements throughout your entire marketing plan and the consistent repetition of these efforts will increase your brand recognition and ad response.
Learn much more about omnichannel marketing with DirectMail2.0! Contact us today at [email protected] for a simple walkthrough of our profit proven system to advertising success.
