Proving effectiveness of direct mail can be a challenge and can often lead to questions as to how well the offline strategy is actually working. Learn how you can eliminate the guessing game with technology integration strategies that allow you to seamlessly track the results of direct mail while enhancing the overall conversion rate by an average of 23-46% with multiple touch points. Also learn more about technology that can identify anonymous website visitors to build 9-18% response rate mailing lists in addition to identifying direct mail recipients who responded and went to the website to prove the effectiveness of direct mail.
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