As marketing grows increasingly omnichannel and data-driven, print providers and marketers are turning to platforms that help direct mail perform at a higher level. DirectMail2.0 is designed for exactly that purpose—taking the proven power of mail and amplifying it through digital touchpoints, tracking, and enhanced engagement.
Today, DirectMail2.0 sits alongside advanced tools like DM20.ai, which delivers predictive analytics, and Who’s Mailing What!, which offers deep creative intelligence and competitive insights. Together, these three solutions give marketers a complete ecosystem—from campaign enhancement to data-driven optimization to strategic research.
But at the core of this ecosystem, DirectMail2.0 is the enhancement engine that makes every piece of mail work harder, travel further, and generate more measurable results.
Below is a guide to the 15 integrated technologies available on the DirectMail2.0 platform—each designed to boost visibility, increase engagement, and deliver real attribution.
The 15 DirectMail2.0 Technologies That Transform Direct Mail
1. SocialMatch
Match your mailing list to social profiles and serve ads to the same individuals before the mail piece arrives. This increases familiarity, recognition, and anticipation.
2. Mail Tracking
Gain complete transparency into when every piece of mail reaches the mailbox. Perfect for timing sales outreach, email sequences, staffing, and digital follow-up.
3. Informed Delivery® Integration
Enhance USPS Informed Delivery with clickable, full-color ride-along ads that allow recipients to preview and act on your offer before their mail arrives.
4. QR Codes
Bridge print to digital with modern, trackable QR codes. DirectMail2.0 monitors scan activity, engagement, and conversions from these interactions.
5. Call & Text Tracking
Assign unique phone numbers and text keywords to campaigns so you can track and review every inbound call and message generated by your mail efforts.
6. Online Follow-Up (Google Display Retargeting)
When someone visits your website, DirectMail2.0 retargets them with Google Display ads—keeping your brand visible across thousands of sites.
7. Social Media Follow-Up
Retarget website visitors on Facebook and Instagram with timely ads that reinforce your offer and drive them back to your site.
8. YouTube Ads
Add high-impact video into your campaign. Display ads on YouTube boost brand recall and help recipients re-engage with your message.
9. Demand Gen
Reach new audiences through YouTube, Gmail, and Discover feed placements. These ads expand your campaign far beyond your initial mailing list.
10. LEADMatch (Website Visitor Tracking)
Identify which mail recipients visited your website—even if they didn’t fill out a form. This closes attribution gaps and reveals real campaign performance.
11. Social Media Geotargeting
Serve ads to specific geographic zones around your business or event. Ideal for stores, service areas, and hyperlocal outreach.
12. Google Geotargeting
Deliver Google Display ads to targeted geographic areas, strengthening local presence and maximizing visibility around key regions.
13. Addressable Geo
Serve digital ads directly to the households on your mailing list. This brings digital precision to your direct mail audience.
14. Email Notifications
Send up to two emails to the mail recipient—one before delivery and one after—drawing attention to the mail image and encouraging clicks to your website. This increases impressions, engagements, and conversion opportunities.
15. Landing Pages
Conversion-based landing pages designed to capture leads, track engagement, and guide recipients to the next step of their journey.
Why Printers and Marketers Choose DirectMail2.0
DirectMail2.0 gives marketers a powerful advantage by making direct mail hyper-visible, fully trackable, and digitally reinforced. Partners rely on the platform because it:
-
Strengthens mail effectiveness with built-in omnichannel touches
-
Provides real-time attribution and transparent reporting
-
Boosts response rates, conversions, and ROI
-
Helps printers differentiate themselves and win more business
-
Drives consistent, measurable improvement for clients
By increasing engagement at every step—from mailbox to website—DirectMail2.0 makes direct mail perform like a high-powered digital campaign.
How DirectMail2.0 Fits Into Your Larger Marketing Strategy
DirectMail2.0, DM20.ai, and Who’s Mailing What! each play an important role in a complete modern marketing stack:
-
DirectMail2.0 enhances every mailing with digital reinforcement and real-time tracking
-
DM20.ai uses predictive analytics and machine learning to optimize campaign outcomes
-
Who’s Mailing What! provides creative intelligence and industry benchmarking
Together, they equip marketers and print providers with a full suite of tools that improve performance, strengthen strategy, and accelerate results.
Your Direct Mail Must Be Omnichannel
As audiences browse across devices and platforms, direct mail alone isn’t enough. It needs reinforcement, visibility, data, and attribution. DirectMail2.0 provides all of that—making mail impossible to miss and simple to measure.
With 15 integrated technologies working together, DirectMail2.0 transforms every direct mail campaign into a complete omnichannel experience that delivers stronger results, deeper insights, and a clear competitive advantage.
