In this Girls Who Print Sponsor Spotlight, Morgan DiGiorgio of DirectMail2.0 & Who’s Mailing What!, discusses how data, tracking, and attribution are changing the role of direct mail in modern marketing.
The conversation highlights how measurable insights, omnichannel integration, and real-time reporting help printers and marketers demonstrate performance, add value, and strengthen customer relationships.
Learn more about Girls Who Print, upcoming events, and our robust membership and sponsorship offerings at https://girlswhoprint.org.
Transcript:
Hey everybody and welcome to another
Girls Who Print sponsor spotlight where
we introduce you to the companies who
support Girls Who Print and give them
the mic to share who they are, what they
do, and why they choose to support Girls
Who Print. My name is Kelly Malazi. I’m
the vice president and program director
of Girls Who Print. And I am so excited
today to introduce you to somebody. A
lot of you already know her, Morgan
DiGiorgio. She is the chief revenue
officer of Direct Mail 2.0 and who’s
mailing what. And we are just so very
excited to have her with us today. So
Morgan, I could go on and on about you.
I’ve seen you speak multiple times. Um,
but we would love to hear from you. Just
tell for those of us, those of you
watching who don’t know who Direct Mail
2.0 know is just tell us a little bit
about
your company.
Sure. Thanks for having me, Kelly. I
truly appreciate it and all that Girls
Who Print does for the industry. A
little bit about DirectMail 2.0. We have
an omni channel marketing platform
that’s built to make direct mail more
effective, measurable, and scalable. So,
we work with printers, mail service
providers, agencies, and brands that
want to lift response rates and track
attribution. And at its core, we really
integrate digital channels and tracking
into direct mail. And then we tie it all
together in a real-time reporting
dashboard. And we do offer a white label
solution for printers and mail service
providers. So they harness and leverage
our platform and they pass along that
value to their direct mail customers. I
would say that where we deliver the most
value is in helping organizations move
mail from just ink on paper into
measurable optimized marketing channels.
So if you are a print provider or
marketer, it really has been
increasingly more important to leverage
value added services to make mail more
effective. And and whether it’s helping
a printer differentiate and win more
business or helping a marketer improve
response rates and ROI, we tend to
really focus on outcomes, not just
execution, which I think is really
important. I think it that you can get
into the weed sometimes about, hey, let
me just print this mail piece or I’m I’m
just sending out direct mail, but
ultimately we’re really providing our
customers a service. We we are helping
to drive leads and the vehicle is the
direct mail and the proper execution of
that is really really important uh so
that we can get desirable outcomes with
that marketing channel.
Yeah, it sounds I mean listen it sounds
complicated, right? I mean, I think
there’s a lot of people out there that
get a little bit nervous when they think
about mail. I myself was a print
salesperson for a really long time, and
there were certain things that I would
shy away from. But what I want everybody
out here to know is Direct Mail 2.0 is
here to take you by the hand and help
you understand this more. Following them
on social media will educate you about
the ways that they do this, and they
really do the heavy lift. So, it is I
I’ve always found following you,
consuming the content that you put out
there, especially all the amazing
webinars that you do has really helped
me to connect some dots that didn’t make
a lot of sense to me. So, all of you out
there, this is a resource. This is
information. This is subject matter
expertise that is absolutely crucial.
Um, and I I’m always in awe when I watch
Morgan on a stage because she does just
make it make sense. So, this is one of
your superpowers, Morgan, and and I
appreciate it more than you could know.
But, let’s kind of make this bring this
down to a real world example. Can you
share a story or an example that brings
the idea of high value direct mail to
life and something that you know, maybe
a real world example that could kind of
articulate this for folks?
Sure. and and I really appreciate all
all the support and positive feedback. I
I really pride ourselves on being an
educational provider for content in this
industry and we truly do want to be of
service to the industry. We want to help
others and we want to help male thrive
and we do get uh a lot of really good
attendance on our webinars. So, it’s
it’s really great to hear that feedback
and I truly appreciate that. I think one
of the most impactful ways that Direct
Mail 2.0 I know shows up for the
industry is by helping printers win and
protect highv value direct mail business
by elevating the conversation from just
production to performance. So just
expounding a little bit on what I was
talking about where we can kind of get
in the weeds about, hey, we’re selling
mail and and get away from the overall
value that we’re trying to provide or
seeing what mail really is or what it
does through the lens of our client,
right? they don’t necessarily care so
much that you have XYZ print equipment
or you have this shop. It’s about the
outcome that the mail provides for them.
And sometimes it’s hard to, you know,
get take those blinders off and and
really focus on what that value is for
them. Uh but what I can say is if I was
going to share a real life example of
value that’s being driven for some of
our resellers recently one of our
resellers was able to acquire a new
direct mail customer that equated to
millions of dollars in new revenue just
by introducing our platform to a
prospect. The customer was already
mailing. Their existing provider was not
offering any visibility in a response
attribution or digital integration. They
were just doing ink on paper providing
direct mail for them. They never offered
to do anything above and beyond that. Uh
and so just by offering direct mail 2.0
you know, were saying, “Hey, is your
mail provider offering you A, B, C, and
D?” They differentiated and they
immediately won the business. And and
that’s a lot of additional revenue in
today’s current ecosystem in the print
industry where, you know, I I hate to
talk about it like this, but, you know,
things have been tough with the the cost
of print rising. Uh the market’s
contracting, uh we’ve had challenges
with with the postal service. We’re not
sure a lot of uncertainty there. So the
more value that that we can add here and
keep direct mail relevant and ensure
it’s its uh preservation in the
marketing mix is extremely crucial and
and these stories like this aren’t
isolated. So across verticals and
industries we see the same pattern
repeat itself through our platform.
Marketers are consistently experiencing
measurable lifts in response to mail
because that’s the outcome. You you
present direct mail 2.0 0 or whatever
their white label version of the product
is, but what they get in exchange or the
end client is getting a lift in response
to their mail and the ability to track
and see the response so that they have
justification that they should continue
to invest in the direct mail marketing
channel. And we also document these
results. We’ve got a lot of case studies
on our website that our resellers have
provided for us. Uh, so if you want, go
to dm2o.com
if if anybody’s interested, you could
check those out. Also, we have a blog
page with a lot of educational content,
some that Kelly was referencing. All of
our webinars are on there uh and a lot
of other uh white papers and and other
educational resources that might be
valuable.
It’s uh differentiation is a super
important concept for anybody that’s out
there uh you know trying to sell print
to anybody today. Direct mail 2.0 really
is a remedy for that uncertainty and
everybody wants to have something new to
talk about. Everybody wants to educate
their customers. So there is just a
treasure trove of information. I mean
direct mail 2.0 really is is a remedy
for that. So, um, because you are a
sponsor of Girls Who Print, all of your
employees receive Girls Who Print
membership for free, how do you hope
that they benefit from being part of the
Girls Who Print community?
Sure. And and you spoke so highly uh of
us previously, but the the feeling is
very mutual about Girls Who Print. And
girls who print represents exactly what
we believe the industry needs more of.
Education, collaboration,
leadership development, and inclusion.
And we hope our team benefits by gaining
exposure to new perspectives, the
peer-to-peer interaction, and building
relationships that helps them to grow
not only professionally, but personally.
You provide a lot of educational content
as well. There’s tons of insight and
access through the girls who print
platform. the ability for us to reach
out and establish relationships, the
mentorship programs that Girls Who Print
provides. Uh so the print direct mail
industry is evolving quickly and and
communities like Girls Who Who Print
play a really critical role in helping
people adapt, innovate, and lead through
that change. So from our perspective,
supporting Girls Who Print isn’t really
just about sponsorship. It’s about
investing in the future of the industry
because that’s what Girls Who Print does
and it helps to invest in the people
that are shaping the industry as well.
It’s a it’s a mutual admiration society
over here, folks. Morgan and I Morgan
and I are just like counting down the
days till we hopefully run into each
other at another event and we are
aligned on why we are here and why we do
what we do. uh you know so yes the mut
the the mutual admiration is real and
Morgan it’s been absolutely delightful
to have you here you you make like I
said you make things make sense for
people and I just so I so appreciate you
being with us today for this sponsor
spotlight so um my friends if you want
to support the companies that support
girls who print you will check out
direct mail 2.0 I know I am going to uh
share my screen and pull up contact
information for Morgan cuz you want to
uh make sure you can find her. This is
how you can reach Morgan as she
mentioned a tremendous amount of
valuable content. One webinar in
particular about the diff these
different mail formats and the fact that
we’re doing things on like scented
papers now and all these cool
technologies and you got to keep up on
it every day, right Morgan? because
things are changing as you said so
quickly. So, bookmark this. This is a
place you want to go for valuable
resources. So, Morgan, thank you again
for being a Girls Who Print sponsor
and my friends, Empower Long and
Prosper.
Thanks, Kelly.
