From the CEO’s Desk
I am so excited to have been brought on as the CEO of DirectMail2.0! I have been a serial entrepreneur for over 25 years running and growing various businesses from wholesale/distribution to retail to tech. And they all have one thing in common….they must market to survive.
What lights my fire here is to take a piece of old world technology like the printing/mailing industry and turn it on its ear through some really cool new technology! Some call it disruptions but the secret sauce here is the simplicity. We do not try to “wow” customers with some complex algorithms and overly detailed reports and graphs that take a statistician with a Ph.D. in number theory to decode….we take more of an Apple® approach…the simpler we can make it, the more people will use it. The more people use it, the more revolutionary it becomes.
The coolest thing about our platform is as technology changes and new mediums come into play, we just add them to our platform and continue to be out ahead of the curve. We have several new mediums that will be added to our platform this year. We are already hard at work on them.
This next decade is all about convergence and cross platform integrations…I know it sounds complex but we will make it simple. We are not happy until you have had a great experience and have delivered value to our partners and ultimately the end user. That is my mission and I hope to prove it to you!