ORLANDO, Fla., Oct. 22, 2025 /PRNewswire/ — DirectMail2.0, LLC, a pioneer in omnichannel direct mail marketing, today announced the public beta release of the world’s first artificial intelligence tool built exclusively for direct mail advertisers. This breakthrough application, available at beta.dm20.ai and www.dm20.ai, was unveiled by CEO and Co-Founder Brad Kugler at the renowned Printing United Alliance Convention in Orlando, Florida.
The DirectMail2.0 AI tool empowers direct mail advertisers by analyzing their campaigns through user-supplied inputs, then benchmarking and modeling performance against thousands of similar campaigns in the company’s proprietary database. Driven by the latest advances in machine learning and explainable AI, the system delivers actionable, easy-to-understand recommendations specific to the nuances of the direct mail industry.
“Many believe the future of business AI lies in industry-specific and vertically developed AIs, built atop the capabilities of larger LLMs. We’re thrilled to be at the cutting edge with this purpose-built solution for direct mail marketers,” said Brad Kugler. “With this launch, we are delivering the intelligence—and transparency—that advertisers demand to maximize their campaign ROI.”
Based on a rigorous architecture that includes target normalization, feature engineering, ensemble modeling, simulation, and explainable AI, the new platform leverages comprehensive data from DirectMail2.0’s vast database. The AI solution generates predictive features by combining granular creative and campaign-level attributes, then simulates optimal strategies using Monte Carlo methods. The result is human-readable recommendations that empower advertisers to truly understand and optimize their campaigns, regardless of complexity or market conditions.
Celebrated Industry Rollout
The launch was celebrated by DirectMail2.0 with over 150 staff members, executives, clients, and top industry professionals and influencers in attendance. The tool’s arrival signals a major evolution for direct mail, bringing the analytical rigor and automation of AI to a tradition-rich channel.
To ensure rapid innovation and reliability, DirectMail2.0 will keep the public beta of its AI application open and FREE for several weeks, encouraging user feedback to further refine the platform.
