DirectMail2.0 staff have a lot to celebrate – and much to look forward to in 2022. Last year, the direct mail technology company reached new revenue heights by increasing earnings 55%, landing them on the Inc. 5000 list. This year, they’re looking to harness and utilize their proprietary direct mail data, which can, among many things, be used to demonstrate the effect digitally integrated ads have on direct mail, benchmark campaign performance and predict optimal campaign performance.
Read more at Yahoo! Finance https://finance.yahoo.com/news/directmail2-0-hits-record-revenue-134300084.html
Read more at Martech Series https://martechseries.com/content/email-mktg/directmail2-0-hits-record-revenue-inc-5000-as-print-and-digital-integration-demand-surges-in-2021/
