Direct Mail Retargeting by Morgan DiGiorgio for Southern Area PCCs

September 11, 2023 • Posted by Michelle

Morgan DiGiorgio, Senior Vice President of Sales & Marketing for DirectMail2.0, talks about marketing solutions that drive results with her presentation on Direct Mail Retargeting for the Southern Area Postal Customer Councils. This broad marketing strategy utilizes technology to identify website visitors and then retarget them with direct mail. She also discusses the United States Postal Service’s current promotion which begins in September and how this strategy utilizes specific promos.