Direct mail still works—especially when it is connected to better attribution, digital follow-up, and AI-powered analysis.
In this episode of Marketing in the Age of AI, Emanuel Rose speaks with Brad Kugler about how marketers can make direct mail more measurable, improve response rates, and connect offline campaigns with digital tools.
What You’ll Learn:
🔹 How modern direct mail attribution works
🔹 Why QR codes, address resolution, retargeting, and landing pages matter
🔹 How AI can analyze direct mail creative before launch
🔹 Why repeated impressions improve campaign performance
🔹 How offline and digital channels can work together
🔹 How marketers can test, measure, and optimize campaigns more effectively
