Millennials are digital natives. It’s difficult for them to imagine a world pre-internet or social media.
In a world where you’re bombarded with digital information on a daily basis, receiving a physical piece of information you can hold on to- becomes a whole lot more memorable.
In fact, statistics show that Millennials are more engaged with direct mail communication than any other generation.
According to the USPS, 77% of Millennials pay attention to direct mail advertising & 57% have made purchases based on direct mail offers.
That’s impressive!
But having a Millennial’s attention with your direct mail marketing piece is only one part of the puzzle to market to them effectively.
You might be wondering:
“How could I possibly make sure I’m doing the best to reach Millennials with my direct mail campaign strategically?”
The answer is simple:
Millennials think “digital first”.
So what’s the best way to approach this mentality?
Here is the secret sauce:
1.Your call to action in a direct mail marketing piece should be “visit our website.”
Millennials want to know your product before they reach out to you, so make sure your website address is written LOUD & clear on the postcard.
2.After a Millennial goes to your website, there’s a chance they’ll leave without taking any action.
Make sure you keep them engaged by always being present in their online activity- whether that means retargeting them with ads on the Google Network, Facebook Newsfeed, LinkedIn Ads, Instagram Feed …or use them all to create an omnichannel marketing campaign for the best exposure and results.
Make sure you’re taking advantage of the digital marketing channels to enhance your direct mail marketing campaigns, and you’ll see how Millennials start responding more & more to your marketing efforts!
Do you have any questions on how to integrate your direct mail campaigns with digital?
We can help!
Email ianp@dm20.com, and we’ll be happy to guide you in the digital marketing integration journey.
