If you’re ready to glimpse the future of direct mail, this is one interview you don’t want to miss.
Printing Impressions’ Ashley Roberts met with Brad Kugler, CEO and Co-Founder of DirectMail2.0, at PRINTING United Expo 2025 to talk about how the company continues to innovate in an industry that’s far from slowing down. From the acquisition of Who’s Mailing What! — the iconic archive of direct mail creative — to the launch of DM20.ai, a groundbreaking tool that uses predictive modeling to optimize campaigns before they’re even printed, Brad shares how data and AI are transforming traditional marketing.
As Brad puts it best:
“If you are not evolving or learning with AI, you are becoming a dinosaur!”
Tune in to hear how DirectMail2.0 is keeping direct mail modern, measurable, and more effective than ever — and what these advancements mean for marketers, printers, and agencies ready to stay ahead of the curve.
Transcript:
Hi everyone. I’m Ashley Roberts, content
director of Printing Impressions, a
Printing United Alliance brand. And with
me here, I have Brad Kugler, who is the
CEO and co-founder of Direct Mail 2.0.
Hello, Brad.
Thank you, Ashley for having me. Great
to be here.
Yes. So glad to be here. So tell me,
what are you showcasing here at the
expo?
Every year we grow and in the last year
we’ve added a new brand to our envelope.
What we do is is we enhance and improve
the effectiveness of direct mail. So,
anything that is complimentary to that,
we either build it or we buy it. The
most recent one is our who’s mailing
what where it’s competitive intelligence
to search direct mail providers and
everyone can kind of see what everyone
else is doing. Our core business is the
enhancement and reporting on direct mail
which actually lifts the engagement of
it. And this trip we just launched our
directmail.ai
which is uh predictive modeling on
direct mail campaigns before you print
it and before you mail it.
Perfect. And I know you’re involved with
the printing AI pavilion here. So how’s
that been going?
So this is really great because I I’ve
been saying that if you are not evolving
or learning AI, you are becoming a
dinosaur. This is even more important
now than for those of us who went
through the dot revolution of 2000. This
is a bigger change and a faster train
than that even was. So, it’s super
important. A lot of traffic there. It’s
been really good.
Perfect.
Brad, thank you so much. I really
appreciate it.
No problem. Anytime.
