As 2026 gets underway, marketers are facing a familiar mix of challenges: crowded digital channels, rising acquisition costs, cautious decision-making, and constant pressure to prove ROI. In moments like this, the most valuable insights don’t come from theory—they come from observing what’s actually working in the real world.
That’s what makes the January 2026 Direct Mail Insiders Monthly Report worth reading.
Rather than predictions for prediction’s sake, this report pulls together practical observations, proven principles, and real examples that help marketers make smarter decisions right now. Below is a brief look at what you’ll find inside—and why downloading the full report is time well spent.
Is Direct Mail Entering a Defining Moment?
Direct mail isn’t new—but its role in modern marketing is evolving fast.
The January report explores why physical mail may be approaching a pivotal year. As digital noise intensifies and consumers grow increasingly selective about what earns their attention, tangible marketing is regaining relevance. The report looks at the conditions that are aligning in mail’s favor—and what that means for brands willing to lean in.
Testing: The Difference Between Hoping and Knowing
Successful direct mail programs aren’t built on gut instinct alone.
One of the core themes in this month’s report is the importance of intentional testing. From creative formats to messaging and offers, the report explains why disciplined experimentation turns mail into a predictable, scalable channel—and why skipping this step often leads to inconsistent results.
Mailing of the Month: ZipRecruiter
Seeing great marketing in action matters.
That’s why the report features ZipRecruiter as January’s Mailing of the Month. The campaign stands out not because it’s flashy, but because it’s thoughtful, relevant, and well-executed. The report breaks down what made it effective and why it’s a strong example of how direct mail fits into modern brand communication.
Making Word of Mouth Work for You
Word-of-mouth isn’t luck—it’s intentional.
The January edition outlines five practical ideas that apply across industries and audiences to win more referrals and get more people talking about your business.
A Reminder from Bill Glazer That Still Rings True
Included in the report is an excerpt from Bill Glazer’s book Outrageous Advertising That’s Outrageously Successful—a timely reminder that standing out often requires courage.
In an era where many brands default to playing it safe, the excerpt reinforces why boldness, emotion, and memorability continue to outperform forgettable marketing.
Why Uncertain Times Favor Adaptive Marketers
Uncertainty makes many organizations hesitate—but it also creates opportunity.
The report closes by reframing uncertainty as a strategic advantage for marketers willing to test, learn, and adjust quickly. Instead of waiting for perfect conditions, the most effective teams use uncertainty as fuel for smarter experimentation and sharper decision-making.
Download the Full January 2026 Report
This overview highlights only a portion of what’s inside.
The January 2026 Direct Mail Insiders Monthly Report delivers deeper context, clearer frameworks, and real-world inspiration you can apply to your own campaigns—whether you’re refining an existing program or planning what’s next.
Download the full report for free and start 2026 with insights grounded in what’s working, not just what’s trending.
Brought to you by Direct Mail Insiders, in collaboration with Who’s Mailing What!
