3 Tech Tools That Can Improve The Results of Direct Mail Marketing Campaigns

May 17, 2018 • Posted by DM20


1.Augmented Reality.

Augmented Reality is taking print marketing to a whole new level.


It allows people to interact with both digital and physical worlds simultaneously. This tool truly allows the user to live and experience your marketing piece.

Take this example of a successful AR campaign by the USPS:


2.QR Codes.

Nowadays, society is all about immediacy.

What is the quickest way to get a prospect on your website after they receive your mailing piece in their mail?


By providing a QR code.

A QR code is can be scanned with the camera app in the users’ smartphone & then the app will immediately redirect them to your desired website.

Printing a QR code on a Direct Mail piece is affordable, quick and effective.

3. Integrating with Digital Marketing.

Perhaps the most effective way to maximize your direct mail response rates is to integrate your direct mail campaign with the power of digital marketing.

80% of sales are made between the 8th and 12th contact. An easy way to quickly become memorable to your audience is by generating online impressions.

Did you know that people spend an average of 6 hours per day on Social Media?

96% of consumers are influenced by digital channels when making a purchase.

There are hundreds of ways you could start using to integrate both your digital and direct marketing campaigns together. For example e-mail marketing, social media marketing, search marketing, etc.

If you’re looking for more ideas to bring your direct mail marketing campaigns to the technology era, make sure that you reach out to ianp@dm20.com and he will be more than happy to answer any questions you might have about it!