We achieve the lift through a utility patent pending, synergistic and simultaneous deployment of up to 13 different technologies. This includes Mail Tracking, Informed Delivery via the USPS, QR Codes, Call and Text Response Tracking, SocialMatch (customer audience), Online and Social Media Follow-Up (retargeting), Geotargeting with Google and Social Ads, Google Discovery Ads which includes Gmail and YouTube, Addressable Geo and LEADMatch which allows you to retarget your anonymous online visitors, as well as attribute who from the mailing went to the website. In short this is a 30-day, omnichannel campaign designed around your direct mail piece to provide maximum response, lift and trackability.
Are you sure you’re already doing some of these things? Yes, most companies have sophisticated and well-developed digital and social campaigns; a very small fraction of marketers are running true omnichannel campaigns that integrate specifically with their direct mail and if they are, the turnkey marketing automation platform and price point is extremely desirable. This is NOT a replacement for your digital marketing campaigns. This is specifically designed to improve the lift and tracking on your direct mail through proven methods, as well as enable a much better view on what is working with direct mail and what isn’t. So besides lift, it offers real time attribution and transparency into your direct mail campaigns’ effectiveness and justifies the budget and effort for your company, for pennies per piece mailed.
We can and do work with many printers already. If you have a printer you are already working with we will work directly with them. Additionally we advocate a test before jumping all-in with this or any new marketing effort. We can recommend a printer that is well versed in the needs of this product if you like as well. Our team is here to do the heavy lifting, the last thing we want to do is make your life more complicated.
We are extremely privacy conscious and work with many clients who have sensitive privacy concerns. Our campaigns comply with most privacy requirements and legal restrictions. To launch a campaign we only need a processed mailing list and a couple pieces of creative. No need to share any other targeting information with us. You can get more granular, if you would like, but it is not required. We do not need PII to launch a campaign and we don’t collect or store PII on your customers or prospects. Here is a link to our privacy and security documents with more information.
We do not print or mail anything. We work with your existing vendor or provide one for you. We charge based on the number of pieces being mailed. This can range anywhere from 5 cents per piece up to 20 cents per piece depending on the size of the mailing and what services are added or included. There are no set up fees or subscription fees to get started. You pay for what you mail and the campaign services you want included. To get an exact quote, contact one of our Marketing & Sales Consultants at email@example.com or use the chat link on the lower right of this page.
At this time this is not included in the marketing package, but as direct mail marketing experts we can provide this service to you at an additional charge or through one of our approved vendors. We have access to numerous sources to help you obtain these services. In most cases the printer you have been using or will use can provide the creative services and list procurement.
There are 3 basic things needed to launch the campaign:
1) Processed mailing list ready to mail.
2) 3-4 creative assets for use in the digital ad campaign that is creatively similar to the pieces being mailed.
3) Code placed on your company’s website and permissions to display ads as a third party through your FB Business Page (NOT admin access) so we can launch ads on your behalf and track the results.
Unfortunately, there are no guarantees in marketing. That being said we have typically seen most campaigns achieve at least a 23-46% lift when using our service versus ink on paper alone. Some campaigns achieve much higher results but this will vary based on creative, website, internal process, audience and the call to action.
Our team monitors campaign results weekly and can make adjustments to improve the effectiveness if there is low performance or an issue. We know our process works and want you to see the results we see with most campaigns so we will do everything possible to ensure that happens, you are happy and repeat the process.
We absolutely can add our platform and run a campaign for a records list that isn’t mailing.